Back-to-School Deals: Walmart, Target & Spending Trends
Walmart & Target offer back-to-school discounts for teachers & students. Spending is projected to rise but inflation & supply chain issues impact consumers. Tween brand launched.
American Eagle + Snapchat: Back-to-School Gen Z Push
American Eagle partners with Snapchat, leveraging Snap Map's Promoted Places to target Gen Z for back-to-school shopping. Aims to boost in-store traffic, capitalize on Snapchatters' preference for in-person retail experience.
Prime Day 2024: Online Spending & Back-to-School Boom
Adobe forecasts a $23.8B online spending surge during Prime Day 2024, fueled by back-to-school deals. Expect discounts (10-24%) & increased 'buy now, pay later' usage. Target & Walmart offer competing events.
Urban Outfitters’ “UO Haul”: Experiential Marketing for Gen Z
Urban Outfitters launches "UO Haul," an experiential marketing campaign targeting Gen Z with scavenger hunts, pop-ups, and collaborations, aiming to boost sales and engagement. Focus: back-to-school.