Understanding the future of the creator economy
While platforms will evolve and new trends will emerge, cultivating strong relationships with creators will help brands remain resilient and adaptable in the dynamic digital world.
While platforms will evolve and new trends will emerge, cultivating strong relationships with creators will help brands remain resilient and adaptable in the dynamic digital world.
And we have Diotima’s Rachel Scott, who this season presented a truly star-making collection with an emphasis on sophisticated craftsmanship to rival that of any European house focusing on a similar hands-on aesthetic.
The programme was set up in 2019 by Anna Cofone, a hairstylist who has worked with the likes of Dua Lipa and Lana del Rey, and who grew up with a blind father.
Guizio is launching a limited-edition sneaker with Puma, exclusively available at her New York store, and is hosting a pop-up activation for viral beauty brand Laneige (which is also supplying gift bags for the opening).
Featuring around 50 brands, including internationally renowned names like Ksenia Schnaider and Ruslan Baginskiy, UFW will be centred around the Mystetskyi Arsenal National Art and Culture Museum, where most shows and presentations are due to take place.
Announced yesterday, the 2025 winners include Hatra, a brand by Keisuke Nagami that uses AI to inform its futuristic clothing, and Tamme, whose designer Tatsuya Tamada previously worked under Chitose Abe at Sacai.
Albert Ayal, talent scout and founder of @UpNextDesigner, says some of the newest brands on-schedule that he has his eyes on include Kitschy Couture (who showed in Stadtbad Neukölln, a public swimming pool with ornate architecture) and Clara Colette Miramon (who enjoys playing with symbols of femininity and girlhood).