Your Shopping Zone Your Shopping Zone
  • based luxury fashion
  • Gen Z
  • China-founded e-commerce platforms
  • publications Supply Chain
  • beauty retailers
  • marketing campaign
  • digital marketing

    • Better In Jeans

    American Eagle: ‘Give Great Jeans’ with Martha Stewart

    American Eagle: ‘Give Great Jeans’ with Martha Stewart

    American Eagle partners with Martha Stewart for its 'Give Great Jeans' campaign, aiming to broaden its reach beyond Gen Z during the holiday season. The campaign leverages multi-generational appeal.

    Gap’s ‘Better in Jeans’ Campaign: 2000s Style & Katseye Collab

    Gap’s ‘Better in Jeans’ Campaign: 2000s Style & Katseye Collab

    Gap revives early 2000s styles with 'Better in Jeans' featuring low-rise denim and mini skirts. The campaign includes a Katseye collaboration and addresses tariff challenges. Focus on self-expression & social media.