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Next-gen material startups are deprioritising fashion

Next-gen material startups are deprioritising fashion

BMW has invested in Natural Fiber Welding, which has partnered with brands including Ralph Lauren and was a recipient of funding provided by a Stella McCartney-backed initiative, and said in 2021 that the startup’s bio-based leather alternative Mirum met its criteria for durability, cost, scalability and environmental impact.


Why fashion brands are popping up in ‘third places’

Why fashion brands are popping up in ‘third places’

According to Yems, due to the neglect and active closure of physical third places, accelerated by Covid, coupled with the ubiquity of social media in our lives, the online world began to occupy the role of third space.


Meet the stylists behind WNBA’s fashion rise

Meet the stylists behind WNBA’s fashion rise

Sports apparel and merch brand Fanatics has reported a 1000 per cent surge in merchandise sales, and with rookies Caitlin Clark and Angel Reese topping these figures, the next draft class has a tough act to follow.


Very demure, very mindful: How brands should navigate ‘internet speak’

Very demure, very mindful: How brands should navigate ‘internet speak’

It’s a sudden shift in tone from full-throttle Brat summer, which commentator and brand strategist Tariro Makoni puts down to anxiety around the mixed messages consumers are receiving about the state of the economy.


Here’s what our clothes would look like if more women designed them

Here’s what our clothes would look like if more women designed them

When Hedi Slimane replaced Phoebe Philo at the helm of Celine in 2018, many were up in arms about the brand’s stark transition from chic, arty, wearable minimalism to ostentatious, skimpy — some said rakish — pieces that excluded many women from participating.