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Amplify campaign reach and avoid the retail media tax with on-the-go video advertising

Amplify campaign reach and avoid the retail media tax with on-the-go video advertising

“On-the-go media is a dynamic, full sight, sound and motion video advertising format designed to engage consumers during key moments in their daily routines,” explained Kristina Lutz, EVP of marketing for GSTV.

AI is changing the media industry: Here’s what the numbers say

AI is changing the media industry: Here’s what the numbers say

Ultimately, findings support an industry desire for change, with a clear focus on diversifying and updating talent pools.

Parkas, bucket hats, band tees: Will the Oasis reunion revive Britpop style?

Parkas, bucket hats, band tees: Will the Oasis reunion revive Britpop style?

Lomas also notes that “they [Oasis] didn’t even really wear designer (bar the occasional Stone Island or Burberry) and instead offered a laid-back swagger even the top stylists couldn’t replicate — Northern authenticity.” For this reason, luxury brands who attempt to enter the market with no previous connection to it should be wary.