Amazon DSP: Expanding Ad Tech and Challenging Google & Facebook
Amazon DSP is rapidly evolving, securing key partnerships and challenging ad tech giants like Google and Facebook. It offers full-funnel measurement and competes with leading DSPs.
Google’s AI-Powered Ad Growth: YouTube & Search Surge
Google's AI-driven advertising, especially on YouTube and Search, fuels significant revenue growth. AI tools automate campaigns, boosting conversion rates for advertisers like SoFi and Kayak. Alphabet hits $100B quarter.
Pork Marketing: Gen Z, Millennials, and Digital Adaption
The National Pork Board adapts to reach Gen Z/Millennials with 'Taste What Pork Can Do,' focusing on digital media and influencer marketing after a decade of silence. Sales are up, showcasing the power of digital transformation.
Influencer Marketing: Brands Raise Expectations for Creator AORs
Brands increase expectations for creator AORs as influencer marketing grows to $13.7B by 2027. Performance, standardization, and strategic alignment are now key for brands and creator agencies.
CeraVe & NBA: Skincare Meets Sports Culture
CeraVe partners with the NBA, becoming its official skincare and haircare brand. This collaboration includes digital activations, gaming integrations (NBA 2K), and a focus on 'medutainment' with social media engagement.
Top Advertising & Marketing Conferences: 2025 & 2026
Explore key advertising & marketing conferences in 2025 & 2026. Events cover digital marketing, programmatic media, brand strategies, and emerging trends like AI and CTV. Networking opportunities abound!
Coca-Cola’s Growth: Marketing, Innovation, and Resilience
Coca-Cola's Q2 profits beat expectations through strategic marketing, innovation, and a resilient 'all-weather' approach. Digital marketing, targeted campaigns and product launches drive growth amid global challenges.
Walmart Connect Restructuring: Job Cuts & New Focus
Walmart Connect is restructuring, cutting jobs while seeking efficiency and growth. Changes follow a 31% growth in fiscal Q1 2026 and the Vizio acquisition. New roles aligned with development program are opening.
Oscar Mayer’s Wienie 500: Hot Dog Race!
Oscar Mayer's Wienie 500 features a competitive race with six hot-dog-shaped vehicles. It's a collaboration with Indianapolis Motor Speedway and DraftKings, streamed on Fox Sports. Celebrating summer with friendly competition!
Universal Ads: Bridging E-commerce & TV Advertising
Universal Ads simplifies TV advertising for e-commerce, partnering to offer AI-powered creative tools and incrementality-based measurement, attracting new advertisers to premium video.