Brands increase expectations for creator AORs as influencer marketing grows to $13.7B by 2027. Performance, standardization, and strategic alignment are now key for brands and creator agencies.
CeraVe partners with the NBA, becoming its official skincare and haircare brand. This collaboration includes digital activations, gaming integrations (NBA 2K), and a focus on 'medutainment' with social media engagement.
Explore key advertising & marketing conferences in 2025 & 2026. Events cover digital marketing, programmatic media, brand strategies, and emerging trends like AI and CTV. Networking opportunities abound!
Coca-Cola's Q2 profits beat expectations through strategic marketing, innovation, and a resilient 'all-weather' approach. Digital marketing, targeted campaigns and product launches drive growth amid global challenges.
Walmart Connect is restructuring, cutting jobs while seeking efficiency and growth. Changes follow a 31% growth in fiscal Q1 2026 and the Vizio acquisition. New roles aligned with development program are opening.
Oscar Mayer's Wienie 500 features a competitive race with six hot-dog-shaped vehicles. It's a collaboration with Indianapolis Motor Speedway and DraftKings, streamed on Fox Sports. Celebrating summer with friendly competition!
Universal Ads simplifies TV advertising for e-commerce, partnering to offer AI-powered creative tools and incrementality-based measurement, attracting new advertisers to premium video.
