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    Google’s AI-Powered Ad Growth: YouTube & Search Surge

    Google’s AI-Powered Ad Growth: YouTube & Search Surge

    Google's AI-driven advertising, especially on YouTube and Search, fuels significant revenue growth. AI tools automate campaigns, boosting conversion rates for advertisers like SoFi and Kayak. Alphabet hits $100B quarter.

    Google ads performance robust despite existential threats

    Google ads performance robust despite existential threats

    Search and other, the tech firm’s largest segment, was up 12% YoY to $49.39 billion, led by healthy demand from financial services and retail marketers.