American Eagle partners with Martha Stewart for its 'Give Great Jeans' campaign, aiming to broaden its reach beyond Gen Z during the holiday season. The campaign leverages multi-generational appeal.
Lowe's holiday campaign focuses on engaging Gen Z, Alpha, and Millennials with a social-first strategy, personalized shopping experiences, and influencer collaborations. The goal is to drive brand preference and omnichannel sales.
Starbucks launches 'Drawn Together' holiday ad, emphasizing connection & warmth. Features animation, new mugs, and the song '500 Miles'. Faces economic challenges and potential strike.
