Your Shopping Zone Your Shopping Zone
  • based luxury fashion
  • Tariffs
  • brands
  • China-founded e-commerce platforms
  • Berlin Fashion Week
  • beauty retailers
  • Gen Z
  • Human Fly


    Hoka’s latest avian-themed ads look to shore up favor among runners

    Hoka’s latest avian-themed ads look to shore up favor among runners

    The effort launches with a 60-second anthem spot, “Bird’s Eye,” that shows a raptor gliding over mountains, forest trails and open roads in the French Alps, providing aerial POVs on the runners below.