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    • Amplify campaign reach and avoid the retail media tax with on-the-go video advertising

    Amplify campaign reach and avoid the retail media tax with on-the-go video advertising

    Amplify campaign reach and avoid the retail media tax with on-the-go video advertising

    “On-the-go media is a dynamic, full sight, sound and motion video advertising format designed to engage consumers during key moments in their daily routines,” explained Kristina Lutz, EVP of marketing for GSTV.

    What will it take to unlock in-store retail media?

    What will it take to unlock in-store retail media?

    While kiosks provide a seemingly direct method to showcase an ad partner’s campaign and gather shopper intel, their main shortcoming is their distance from the register and primary product display, Phipps noted, especially when compared to retail media messaging that is more integrated into a store’s layout.