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    Influencer Marketing: Brands Raise Expectations for Creator AORs

    Influencer Marketing: Brands Raise Expectations for Creator AORs

    Brands increase expectations for creator AORs as influencer marketing grows to $13.7B by 2027. Performance, standardization, and strategic alignment are now key for brands and creator agencies.

    Aldi’s Social Media Strategy: Customer-Centric Approach

    Aldi’s Social Media Strategy: Customer-Centric Approach

    Aldi shifts to a customer-centric social media approach, leveraging trends instead of solely focusing on low prices. Engagement soars on Instagram and TikTok, outperforming competitors.