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    • Nostalgia Marketing

    RC Cola Revival: Nostalgia & New Markets

    RC Cola Revival: Nostalgia & New Markets

    Keurig Dr Pepper revives RC Cola leveraging nostalgia and its long history. Focusing on authenticity, affordability, and reaching new customers amidst health-focused soda trends. Marketing campaign launched after 40 years.

    Welch’s Reintroduces Kid Star: ‘Break Out the Fancy Juice’ Campaign

    Welch’s Reintroduces Kid Star: ‘Break Out the Fancy Juice’ Campaign

    Welch's revives kid-focused marketing after 20 years with Charlie Cheersman in 'Break Out the Fancy Juice.' Campaign leverages nostalgia, influencers, and retail media for Sparkling Juices, targeting millennial consumers.