Study reveals mixed acceptance of generative AI & social shopping. Younger shoppers embrace social media platforms like TikTok, while concerns exist around data privacy and AI analysis. Brands need transparency.
Sephora launches a campaign addressing the complexities of skincare routines and online product overload. The "Skin Consumed" project, featuring relatable scenarios, aims to connect with consumers in the expanding skincare market.
AI is reshaping e-commerce product search. Clear product details, images, and reviews are key to building customer trust and preventing search abandonment. Detailed words usage is trending.
