“On-the-go media is a dynamic, full sight, sound and motion video advertising format designed to engage consumers during key moments in their daily routines,” explained Kristina Lutz, EVP of marketing for GSTV.
Some retail media channels support cookieless and some do not today, so there is a lot of work still to be done for the fidelity of reaching customer profiles and measuring true performance to be an equal playing field.
Sensor Tower’s analysis offers a peek into the top-performing retail media networks in the U.S., excluding Amazon, which effectively operates in a category of its own.
