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  • Adidas tackles sports sideline pressures with ‘You Got This’ campaign


    Adidas tackles sports sideline pressures with ‘You Got This’ campaign

    Adidas tackles sports sideline pressures with ‘You Got This’ campaign

    The company will next run a series of films profiling individual athlete stories, all set to The Velvet Underground’s “I’m Sticking with You.” A roster of high-profile ambassadors feature in the work, including basketball stars Edwards and Boston and soccer prodigy Rodman from the U.S.