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    5 Gum’s Gen Z Marketing: Sensory Overload!

    5 Gum’s Gen Z Marketing: Sensory Overload!

    5 Gum relaunches 'Stimulate Your Senses' for Gen Z on TikTok, Meta & YouTube, co-creating content with young developers. Campaign focuses on quirky humor and social media engagement with over-the-top storytelling.

    Hellmann’s: Football, Fashion & Marketing Innovation

    Hellmann’s: Football, Fashion & Marketing Innovation

    Hellmann's expands marketing beyond football via fashion, scent, and social media, focusing on audience data, sustainability, and retail touchpoints. Leveraging influencers and data-driven strategies.