Your Shopping Zone Your Shopping Zone
  • based luxury fashion
  • China-founded e-commerce platforms
  • Gen Z
  • beauty retailers
  • publications Supply Chain
  • Berlin Fashion Week
  • Tariffs

    • Social Video Campaign

    Micro-Series & Social Video: Transforming Entertainment Consumption

    Micro-Series & Social Video: Transforming Entertainment Consumption

    Designer-driven content, especially micro-series, is reshaping entertainment. Millennials & Gen Z favor vertical video, driving a shift from traditional TV marketing to social video integration. AVOD adoption is also rising.

    Lysol’s ‘StinkCheck’ Campaign Tackles Home Odors with Snooki

    Lysol’s ‘StinkCheck’ Campaign Tackles Home Odors with Snooki

    Lysol launches 'StinkCheck' campaign with Snooki to address home odor conflicts. It leverages social video and influencer marketing, focusing on Lysol Air Sanitizer for tackling unpleasant smells and consumer arguments.