Understanding the future of the creator economy
While platforms will evolve and new trends will emerge, cultivating strong relationships with creators will help brands remain resilient and adaptable in the dynamic digital world.
New York Fashion Week doesn’t need guest designers to survive
And we have Diotima’s Rachel Scott, who this season presented a truly star-making collection with an emphasis on sophisticated craftsmanship to rival that of any European house focusing on a similar hands-on aesthetic.
Brands descend on NYFW with new stores and pop-ups
Guizio is launching a limited-edition sneaker with Puma, exclusively available at her New York store, and is hosting a pop-up activation for viral beauty brand Laneige (which is also supplying gift bags for the opening).
How Area became the dark horse of American fashion
“People want to be a part of the conversation as it happens.” With a label like Area that sets forth splashy ideas that make noise or impact but are not always instant classics, the way to keep the consumer excited and committed has been to invite them to participate immediately, while everything feels new.