American Eagle + Snapchat: Back-to-school Gen Z Push

American Eagle is getting ready for the vital back-to-school buying season via its partnership with Snapchat to reach target Gen Z consumers. The step comes as investing amongst U.S. customers during the period is expected to increase 3.3% year over year to over $33 billion, according to Coresight Study. Additionally, over 95% of Snapchat individuals plan to shop in-store for back-to-school this year, per information cited in release information, an understanding that supports American Eagle’s choice to concentrate its efforts on Snap Map.

Snap Map Promoted Places for American Eagle

Over 800 of American Eagle’s retail areas are being included on Break Map as Promoted Places, permitting Snap users to read more concerning the locations closest to them, see Stories and Spotlight material from American Eagle, designers and various other customers, and shop straight on the brand’s website. The step can aid the store boost in-store foot traffic, with 400 million Snapchatters making use of Break Map monthly, according to interior Snap data. Break Map was also opened up over 40 billion times throughout Q1.

The campaign makes American Eagle the very first specialized style seller to take advantage of Promoted Places. The retailer’s project is educated by research suggesting that Snapchat users have a strong desire for in-person purchasing this back-to-school period.

American Eagle’s Strategy

Over 800 of American Eagle’s retail places are being included on Snap Map as Promoted Places, permitting Snap customers to discover even more about the areas closest to them, see Stories and Spotlight material from American Eagle, makers and other users, and store straight on the brand’s internet site. The step might assist the merchant increase in-store foot web traffic, with 400 million Snapchatters utilizing Snap Map monthly, according to inner Break data. Released by Snap in October, Promoted Places highlights sponsored locations of interest on the Break Map.

Additionally, over 95% of Snapchat users intend to shop in-store for back-to-school this year, per data cited in release information, an insight that sustains American Eagle’s decision to focus its initiatives on Break Map.

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The store is including over 800 of its areas nationwide on Break Map with the Promoted Places advertising positioning. The brand name will certainly additionally introduce an augmented reality AE Denim Try-on Haul Lens within the Lens Slide carousel and its public profile.

Snapchat’s Advertising Solutions

American Eagle isn’t brand-new to marketing on Snapchat, however its concentrate on Snap Map this period might aid bolster more powerful commitment with the application’s customers by showing up in the locations where they invest their time. The action likewise signals just how brick-and-mortar techniques are changing to better engage digital-first customers. Past its most recent initiative, the seller last summer launched a “Real-time Your Life” brand name system coinciding with the rollout of its back-to-school campaign.

Other Retailers Back-to-School Campaigns

Released by Snap in October, Promoted Places highlights sponsored areas of interest on the Break Map. The positioning was revealed with launch companions McDonald’s and Taco Bell alongside Sponsored Snaps, which allows marketers to deliver a full-screen upright video clip Snap directly to Snapchat individuals and included Disney as a launch companion. The remedies sign up with a number of various other efforts from Break– consisting of recent bank on expert system– to court advertisers. The platform doubled its advertiser base in 2024.

Various other sellers have actually similarly begun to roll out back-to-school marketing. Target in June introduced 2 campaigns, “Hey Mom, I go to Target” and “Every one of the Above,” targeted at university student and parents, educators and younger kids, respectively. In May, Urban Outfitters revealed a back-to-school “UO Haul” program that consists of an emphasis on experiences satisfied Gen Z.