Prada Group: Mixed H1 Results, Ceo Exit, Growth Outlook

In Wednesday’s launch, Guerra partially associated Prada Team’s strong second quarter performance and strong initial fifty percent to the social significance of the firm’s brands. He added that the Prada brand name “revealed resilience against progressively suppressed demand dynamics and high compensations,” while Miu showed “sustainable development.”

Sales in the Americas increased 10% in the initial fifty percent. Japan experienced a slowdown in the second quarter after publishing an 18% year-over-year uptick in Q1, bring about a 6% boost in the initial half to 326 million euros.

“In the very first half of the year we provided an audio collection of outcomes, testimony to the strength of our brand names and disciplined execution,” Patrizio Bertelli, Prada Group’s chairman and executive director, said in the release.

Designs stroll the path at the Prada style show throughout the Milan Menswear Spring/Summer 2026 Fashion Week on June 22, 2025 in Milan, Italy. Prada Group profits is up in the initial half of fiscal 2025, yet Prada brand profits is down.
Pietro S. D’Aprano through Getty Images

Regional Sales Performance

By region, retail sales in Asia Pacific were strong throughout Q2 and boosted 8% to 838 million euros for the initial half of the year. In Europe, the business stated second quarter sales were influenced by reduced tourist spending and hard comps, balanced out by secure neighborhood demand, which led to an overall 7% sales increase to 728 million euros in H1.

The brand name uploaded a 40% year-over-year retail sales rise in Q2 and 49% general development for H1. Retail sales at the Prada brand name fell 3.6% in Q2 and 1.9% in H1. Brand name retail sales were uploaded in consistent currency.

Prada Brand Sales Decline

“In the very first fifty percent of the year we delivered a noise collection of outcomes, testimony to the stamina of our brand names and regimented implementation,” Patrizio Bertelli, Prada Group’s chairman and executive director, claimed in the launch. “This healthy and balanced performance was achieved against a tough backdrop, rather extraordinary in our market. We believe the structural growth chances continue to be unmodified, however we are mindful that in the short-term we may continue to encounter a stormy economic atmosphere.”

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“Certain headwinds are likely to be much more cyclical than architectural, however it is vital to carry out with emphasis,” Guerra said. “Looking ahead, while being watchful and active, we stay committed to our method and to our passion to deliver strong, sustainable and above-market development.”

The brand uploaded a 40% year-over-year retail sales rise in Q2 and 49% total growth for H1. Retail sales at the Prada brand name dropped 3.6% in Q2 and 1.9% in H1.

CEO Departure and Transition

Decreasing retail sales at Prada underpinned the statement that the brand name’s CEO Gianfranco D’Attis was leaving the company by shared arrangement, efficient June 30. D’Attis spent simply over 2 years in the function, and Prada Group CEO Andrea Guerra will certainly succeed him in an acting ability up until an irreversible appointment is made.