Shoppers find better deals this year as Prime Day fuels record $14.2B across e-commerce
This year during the event, more consumers avoided big-ticket items, and fewer made multiple purchases, according to Numerator data.
Has the internet made fashion self-conscious?
Iâve noticed that some of my influencer friends have started to be more self-deprecating either on par with their own â often sponsored â content or by splitting personas between Instagram (manicured, curated) and TikTok (off the cuff, playful).
Balenciaga is bringing fashion shows to the Apple Vision Pro
In February, Mytheresa CEO Michael Kliger told Vogue Business that the potential to attract new customers using the Vision Pro was a key reason that the e-tailer was eager to offer a shopping experience early on.
Why Burger King is all-in on gamification
Burger King recently launched a new video game for its 70th birthday called Balloon Burst that gave members of the chainâs Royal Perks loyalty program an opportunity to enter a sweepstakes and earn points.
Heinz swaps âDeadpool & Wolverineâ for condiments in meta movie tie-in
The condiment maker is hoping the color of the charactersâ superhero uniforms â red and yellow, respectively â will remind consumers of the classic ketchup and mustard combination as summer cookout season remains in swing.
Hugo Boss slashes guidance as demand weakens
âAlthough the timing of any macro recovery remains uncertain, our strategy of consistently investing in our strong brands, Boss and Hugo, gives us confidence in our ability to continue driving above-trend growth and capturing further market share.
Urban Outfitters blends physical, digital with back-to-school campaign
Like many Gen Z-forward brands, Urban Outfitters is employing the use of influencers including Anya Tisdale, Kai McPhee, Morgan Maher and Rabab.
Chubbies signs branded license deal with Team USA, Olympic Heritage
Although the upcoming capsules are geared toward men, a spokesperson for the brand told Fashion Dive in an email that there are âplans to expand the Team USA x Chubbies series into youth and kids styles for future launches.â
J.C. Penney launches summer sales that overlap with Prime Day and beyond
Penney is touting discounts on name brands like Leviâs, Adidas, Puma, Forever 21, IZOD, Carterâs and Reebok, as well as on its own private labels including Arizona, Liz Claiborne, A.n.a., St. Johnâs Bay, Okie Dokie and Xersion.
The Weekly Closeout: Von Dutch is acquired and Bath & Body Works partners with Crocs
A recent survey commissioned by Forter showed that nearly all respondents (90%) reported that their cost of living rose over the past five years, and nearly two-thirds of shoppers said they changed their online shopping habits in response to higher prices.
Walmart beefs up automated grocery distribution network
In a Q4 2024 earnings call, Walmart CFO John David Rainey said the company was âon trackâ to meet its targets, with automated distribution centers supporting approximately 1,500 stores entering fiscal 2025.
Walmart builds wide lead among US retail media networks, report finds
Sensor Towerâs analysis offers a peek into the top-performing retail media networks in the U.S., excluding Amazon, which effectively operates in a category of its own.
Mulberry appoints new CEO
âFollowing our search process, it was clear that Andreaâs international fashion brand expertise, creativity and strategic thinking meant he was absolutely the right person for this role,â Chris Roberts, chairman of Mulberry, said in the release.
How Tapestry convinces suppliers to share their data
âThe approach that weâre trying to take is laying the foundation for a consistent and systematic infrastructure to quickly be able to respond to data requests so that we can spend the majority of our time on innovative programmes to reduce environmental impact and improve the livelihood of workers.â
How the Notes app became Gen Zâs Clueless outfit generator
Last year, 20-year-old influencer Amelia Keindl received over 4.5 million views on a TikTok video, sharing how she uses the Notes app as an everyday outfit generator by copying and pasting her selfies into avatar-esque stickers.
Hokaâs latest avian-themed ads look to shore up favor among runners
The effort launches with a 60-second anthem spot, âBirdâs Eye,â that shows a raptor gliding over mountains, forest trails and open roads in the French Alps, providing aerial POVs on the runners below.
Can Berlin Fashion Week expand its international presence?
Albert Ayal, talent scout and founder of @UpNextDesigner, says some of the newest brands on-schedule that he has his eyes on include Kitschy Couture (who showed in Stadtbad Neukölln, a public swimming pool with ornate architecture) and Clara Colette Miramon (who enjoys playing with symbols of femininity and girlhood).
Philadelphia cream cheese spreads original song across streaming, TikTok
Philadelphia is celebrating the Fourth of July with an original country song that plays up patriotism and Americans' propensity for putting cream cheese â as the lyrics say â on bagels; in pasta, coffee, Crock Pots and cheesecakes; with veggies; and for breakfast or dinner.
Hereâs what our clothes would look like if more women designed them
When Hedi Slimane replaced Phoebe Philo at the helm of Celine in 2018, many were up in arms about the brandâs stark transition from chic, arty, wearable minimalism to ostentatious, skimpy â some said rakish â pieces that excluded many women from participating.
Can small labels thrive in Paris?
The headlines from the Spring/Summer 2025 menswear edition of Paris Fashion Week spotlighted an all-star cast of designers: Rick Owens staged a 200-person martial parade for peace; Pharrell Williams took over the Unesco headquarters courtyard, Dries Van Noten hosted a cocktail hour and a party that sandwiched his knockout farewell show.
Inside the Facebook groups where Black luxury consumers shop freely
As the luxury industry continues to grapple with race, Facebookâs world of Black shoppers offers some clues for how it can build a new, more multicultural consumer market with a taste for opulence.
Joann launches Gen Z-focused brand campaign
The company said Thursday that its âJo-Andâ rebranding will leverage influencer relationships, social media and commercial spots to highlight the joy in the experience of connecting with others through hands-on creativity.
GroupM taps McDonaldâs CX maven to lead Wavemaker US
âHer digital expertise, strategic mindset, brand savvy, and experience leading large, integrated teams make her the ideal leader to drive growth for Wavemaker U.S.,â Farjamai said of Mason in a press statement.
McDonaldâs links with anime series for app-exclusive sauce
The new garlic sauce will feature eight unique lid designs nodding to popular characters from âJujutsuKaisenâ that include: Yuji Itadori, Megumi Fushiguro, Nobara Kugisaki, Satoru Gojo, Kento Nanami, Suguru Geto, Mahito and Sukuna.
Fashion is failing working mothers. Hereâs how to fix it
Research from Henley Business School shows that the motherhood penalty (a result of high childcare costs, poor paternity leave policies and biases that hold back progression) makes up 80 per cent of the gender pay gap.
How the luxury food industry is taking cues from fashionâs playbook
Just up the road, New York Cityâs Erewhon equivalent, Happier Grocery, takes a similar approach: itâs stocked at The Rowâs new Amagansett outpost on Main Street.
Cartier taps Louis Ferla as CEO
Vigneron, who is retiring after eight years at the helm, will assume the position of chairman of Cartier culture and philanthropy and work with Ferla to ensure a smooth transition, the Swiss luxury conglomerate said Tuesday.
Black farmers call on Tractor Supply CEO to resign following diversity about-face
On Thursday, the retailer announced it will eliminate all its diversity, equity and inclusion roles, withdraw its carbon-emission targets, end support for Pride events and voting efforts, and cease data-sharing with LGBTQ+ advocacy group the Human Rights Campaign.
TrusTrace upgrades forced labor screening
âBy integrating TrusTrace's upgraded FLP solution, we are not only working towards a transparent and forced labor-free supply chain but also aspiring to set a new standard in responsible and sustainable business practices.â
Just how hard is the fashion industry on women?
Women in demanding industry roles also face work-life balance challenges combined with structural barriers â such as limited family-friendly policies or a lack of flexible work arrangements.
E.l.f. tests real-world commerce on Roblox via Walmart tech
The experience, developed with esports agency eGen and metaverse games publisher Supersocial, allows users to create âdream startupsâ and features locations inspired by the brandâs products.
Target relaunches Auden intimates and sleepwear private label
âAfter speaking with thousands of women, we saw an opportunity to provide a wider range of quality, on-trend intimates and sleepwear products at affordable price points for lifeâs many moments,â Jill Sando, Targetâs executive vice president and chief merchandising officer of apparel and accessories, home and hardlines, said in a statement.
The top 10 most-viewed SS25 menâs shows on Vogue Runway
This season, Mrs Prada and Mr Simons played things light, delivering a youthful collection full of look-twice details and gestures all contained within silhouettes sometimes so shrunken that you suspected pieces of the outerwear had been lifted from the modelsâ mothersâ wardrobes.
Serial entrepreneur Sharmadean Reidâs manifesto for women in business
In 2017, Reid joined forces with Dan Woodbury and Ken Lalobo to launch Beautystack, a booking app for independent beauty professionals with a social interface similar to Instagram.