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2024


Macy’s Q2 sales disappoint as stores slated for closure post steep declines

Macy’s Q2 sales disappoint as stores slated for closure post steep declines

But the department store expects “to end the third quarter and ultimately the fall season, without any meaningful inventory liabilities,” Chief Operating and Financial Officer Adrian Mitchell told analysts.


Meet the stylists behind WNBA’s fashion rise

Meet the stylists behind WNBA’s fashion rise

Sports apparel and merch brand Fanatics has reported a 1000 per cent surge in merchandise sales, and with rookies Caitlin Clark and Angel Reese topping these figures, the next draft class has a tough act to follow.


Very demure, very mindful: How brands should navigate ‘internet speak’

Very demure, very mindful: How brands should navigate ‘internet speak’

It’s a sudden shift in tone from full-throttle Brat summer, which commentator and brand strategist Tariro Makoni puts down to anxiety around the mixed messages consumers are receiving about the state of the economy.


Lowe’s rebrands media network as it expands channel offerings

Lowe’s rebrands media network as it expands channel offerings

In an interview with sister publication Marketing Dive earlier this year, Wilson noted that the company’s partnership with Google to provide search ads is “a really important piece of how we’re expanding our network for off-site capabilities.”


Shoppers find better deals this year as Prime Day fuels record $14.2B across e-commerce

Shoppers find better deals this year as Prime Day fuels record $14.2B across e-commerce

This year during the event, more consumers avoided big-ticket items, and fewer made multiple purchases, according to Numerator data.


Has the internet made fashion self-conscious?

Has the internet made fashion self-conscious?

I’ve noticed that some of my influencer friends have started to be more self-deprecating either on par with their own — often sponsored — content or by splitting personas between Instagram (manicured, curated) and TikTok (off the cuff, playful).


Balenciaga is bringing fashion shows to the Apple Vision Pro

Balenciaga is bringing fashion shows to the Apple Vision Pro

In February, Mytheresa CEO Michael Kliger told Vogue Business that the potential to attract new customers using the Vision Pro was a key reason that the e-tailer was eager to offer a shopping experience early on.


Why Burger King is all-in on gamification

Why Burger King is all-in on gamification

Burger King recently launched a new video game for its 70th birthday called Balloon Burst that gave members of the chain’s Royal Perks loyalty program an opportunity to enter a sweepstakes and earn points.


Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in

Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in

The condiment maker is hoping the color of the characters’ superhero uniforms — red and yellow, respectively — will remind consumers of the classic ketchup and mustard combination as summer cookout season remains in swing.


Hugo Boss slashes guidance as demand weakens

Hugo Boss slashes guidance as demand weakens

“Although the timing of any macro recovery remains uncertain, our strategy of consistently investing in our strong brands, Boss and Hugo, gives us confidence in our ability to continue driving above-trend growth and capturing further market share.


Urban Outfitters blends physical, digital with back-to-school campaign

Urban Outfitters blends physical, digital with back-to-school campaign

Like many Gen Z-forward brands, Urban Outfitters is employing the use of influencers including Anya Tisdale, Kai McPhee, Morgan Maher and Rabab.


Chubbies signs branded license deal with Team USA, Olympic Heritage

Chubbies signs branded license deal with Team USA, Olympic Heritage

Although the upcoming capsules are geared toward men, a spokesperson for the brand told Fashion Dive in an email that there are “plans to expand the Team USA x Chubbies series into youth and kids styles for future launches.”