Shoppers find better deals this year as Prime Day fuels record $14.2B across e-commerce
This year during the event, more consumers avoided big-ticket items, and fewer made multiple purchases, according to Numerator data.
Has the internet made fashion self-conscious?
I’ve noticed that some of my influencer friends have started to be more self-deprecating either on par with their own — often sponsored — content or by splitting personas between Instagram (manicured, curated) and TikTok (off the cuff, playful).
Balenciaga is bringing fashion shows to the Apple Vision Pro
In February, Mytheresa CEO Michael Kliger told Vogue Business that the potential to attract new customers using the Vision Pro was a key reason that the e-tailer was eager to offer a shopping experience early on.
Why Burger King is all-in on gamification
Burger King recently launched a new video game for its 70th birthday called Balloon Burst that gave members of the chain’s Royal Perks loyalty program an opportunity to enter a sweepstakes and earn points.
Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in
The condiment maker is hoping the color of the characters’ superhero uniforms — red and yellow, respectively — will remind consumers of the classic ketchup and mustard combination as summer cookout season remains in swing.
Hugo Boss slashes guidance as demand weakens
“Although the timing of any macro recovery remains uncertain, our strategy of consistently investing in our strong brands, Boss and Hugo, gives us confidence in our ability to continue driving above-trend growth and capturing further market share.
Urban Outfitters blends physical, digital with back-to-school campaign
Like many Gen Z-forward brands, Urban Outfitters is employing the use of influencers including Anya Tisdale, Kai McPhee, Morgan Maher and Rabab.
Chubbies signs branded license deal with Team USA, Olympic Heritage
Although the upcoming capsules are geared toward men, a spokesperson for the brand told Fashion Dive in an email that there are “plans to expand the Team USA x Chubbies series into youth and kids styles for future launches.”
J.C. Penney launches summer sales that overlap with Prime Day and beyond
Penney is touting discounts on name brands like Levi’s, Adidas, Puma, Forever 21, IZOD, Carter’s and Reebok, as well as on its own private labels including Arizona, Liz Claiborne, A.n.a., St. John’s Bay, Okie Dokie and Xersion.
The Weekly Closeout: Von Dutch is acquired and Bath & Body Works partners with Crocs
A recent survey commissioned by Forter showed that nearly all respondents (90%) reported that their cost of living rose over the past five years, and nearly two-thirds of shoppers said they changed their online shopping habits in response to higher prices.
Walmart beefs up automated grocery distribution network
In a Q4 2024 earnings call, Walmart CFO John David Rainey said the company was “on track” to meet its targets, with automated distribution centers supporting approximately 1,500 stores entering fiscal 2025.
Walmart builds wide lead among US retail media networks, report finds
Sensor Tower’s analysis offers a peek into the top-performing retail media networks in the U.S., excluding Amazon, which effectively operates in a category of its own.
Mulberry appoints new CEO
“Following our search process, it was clear that Andrea’s international fashion brand expertise, creativity and strategic thinking meant he was absolutely the right person for this role,” Chris Roberts, chairman of Mulberry, said in the release.
How Tapestry convinces suppliers to share their data
“The approach that we’re trying to take is laying the foundation for a consistent and systematic infrastructure to quickly be able to respond to data requests so that we can spend the majority of our time on innovative programmes to reduce environmental impact and improve the livelihood of workers.”
How the Notes app became Gen Z’s Clueless outfit generator
Last year, 20-year-old influencer Amelia Keindl received over 4.5 million views on a TikTok video, sharing how she uses the Notes app as an everyday outfit generator by copying and pasting her selfies into avatar-esque stickers.
Hoka’s latest avian-themed ads look to shore up favor among runners
The effort launches with a 60-second anthem spot, “Bird’s Eye,” that shows a raptor gliding over mountains, forest trails and open roads in the French Alps, providing aerial POVs on the runners below.
Can Berlin Fashion Week expand its international presence?
Albert Ayal, talent scout and founder of @UpNextDesigner, says some of the newest brands on-schedule that he has his eyes on include Kitschy Couture (who showed in Stadtbad Neukölln, a public swimming pool with ornate architecture) and Clara Colette Miramon (who enjoys playing with symbols of femininity and girlhood).