Julie Kegels: Belgian Fashion Designer’s Rise
Belgian designer Julie Kegels navigates fashion challenges, from production to DTC, after her Paris debut. Her brand gains traction with celebrity endorsements and a focus on change & movement.
Brand Community Building: Events, Experiences, and Online Engagement
Brands build communities through events, experiences, and online engagement. Focus on consumer desires, meaningful experiences, and innovative strategies beyond traditional influencer marketing to foster lasting connections.
Dario Vitale’s Bold Versace Debut: A New Chapter
Dario Vitale's Versace debut honors the brand's heritage while injecting a fresh perspective. The collection blends luxury with daring aesthetics, marking a significant moment after Versace's acquisition by Prada Group.
Michaels Launches Knit & Sew & Party Stores
Michaels expands with Knit & Sew and Party Stores, capitalizing on Joann's and Party City's challenges. More products, lower prices, and expanded online options aim to boost creativity and celebration.
Netflix & AB InBev: Global Partnership for Streaming & Live Events
Netflix partners with AB InBev for global multiyear collaborations, including co-branded marketing, live events (NFL, World Cup), and digital promotions, leveraging popular titles and boosting ad revenue.
AI-Powered Translation: Enhancing Digital Customer Experiences
Walmart utilizes AI for better contextual translation, enhancing search and customer experience across languages. Good translation builds trust and expands market share. AI improves search results and brand recognition.
Best Buy Ads: New Advertising Solutions & Partnerships
Best Buy is enhancing its retail media network with new advertising solutions, brand partnerships (Meta, Ikea), and sports collaborations (NFL) to maximize brand exposure and engage sports fans.
Aldi’s Social Media Strategy: Customer-Centric Approach
Aldi shifts to a customer-centric social media approach, leveraging trends instead of solely focusing on low prices. Engagement soars on Instagram and TikTok, outperforming competitors.
Amazon’s AI Vendor Assistant: Streamlining E-commerce
Amazon updates its Vendor Assistant with AI, offering sellers individualized supply strategies, marketing recommendations, and new market insights. This reduces labor needs and boosts efficiency.
Versace’s New Vision: Dario Vitale’s Bold Take on Heritage & Sexuality
Dario Vitale's innovative vision for Versace blends heritage with raw sexuality, exploring the brand's essence through diverse artistic voices. He emphasizes feeling and experience over overt branding, questioning Versace's iconic image.
Ralph Lauren’s AI Stylist: Ask Ralph for Personalized Fashion
Ralph Lauren introduces Ask Ralph, an AI-powered assistant powered by Azure OpenAI, offering personalized fashion recommendations and shoppable outfits within its app. It enhances the mobile shopping experience and customer engagement.
Armani’s Succession: LVMH, L’Oréal, EssilorLuxottica in the Mix
Giorgio Armani's will reveals potential partnerships with LVMH, L'Oréal, or EssilorLuxottica for his fashion house. An IPO is also possible. The will outlines selling stake.
Target: New Autumn Store Openings & CEO Transition
Target expands with new autumn store openings and announces CEO Brian Cornell's departure, replaced by COO Michael Fiddelke in February. Growth strategy includes 300 new stores and $15B sales target by 2030.
Meta’s New Ad Tools: Threads, Reels & AI-Powered Optimization
Meta unveils new ad layouts for Threads, Reels, and AI-powered optimization tools, including value rules and Advantage+ catalog ads, boosting brand engagement and ROI. Meta's revenue increased 22% in Q2.
Kering Delays Valentino Acquisition Amidst Economic Declines
Kering postpones full Valentino acquisition from Mayhoola due to economic challenges. CEO change and declining sales impact the deal. The strategic partnership remains, aiming for Valentino's growth.
Area’s New Vision: Nicholas Aburn’s American Glitz & Glamour
Nicholas Aburn takes over Area, infusing American glitz with his experience at Tom Ford and Balenciaga. His vision includes denim, crystals, and red carpet statements, balancing fantasy with reality. Aburn's Area blends downtown party girl vibes with personal style.
NYFW SS26: Resilience & Emerging Talent Shine Through
NYFW SS26 showcases resilience with tradition brands & rising stars despite challenges. Expect debuts, venue changes, & a focus on American design. Google Shopping bus returns!
Rachel Scott: Proenza Schouler’s New Creative Director
Rachel Scott joins Proenza Schouler as Creative Director, succeeding Hernandez and McCollough. Her debut collection is highly anticipated, marking a new chapter for the American brand. Scott's Diotima success precedes her.
Foundstock Standard: Defining & Reusing Deadstock for Sustainability
Aloqia's Foundstock Standard aims to define 'deadstock,' incentivizing reuse and combating greenwashing. It tackles the lack of clear definition and encourages sustainable practices in the fashion industry. Focus on transparency and traceability.
Pepsi’s NFL Tailgate Crash: Targeting Fans & Market Share
Pepsi's 'Food Deserves Pepsi' campaign uses 'Crashers' at NFL tailgates featuring Josh Allen & Justin Jefferson to boost sales amid market share challenges from Sprite & Dr Pepper. Elliott Investment stake adds pressure.
CPG Brands Go Social-First: TikTok, Gen Z, and Marketing Shift
CPG brands shift to social-first strategies, targeting Gen Z on TikTok and beyond. They're facing challenges, embracing influencers, and adapting marketing for social's dynamic landscape. Advertising spend rise.
Trump’s Order: De Minimis Exception Impact & Import Strategies
Trump's executive order impacts de minimis imports. Importers adjust strategies with postal networks, tariffs, and US-based fulfillment. Supply chain shifts for cost-effective solutions.
Crocs CFO Resignation & New CFO Appointment
Crocs CFO Healy resigns, replaced by Reagan from SharkNinja. Revenue decline expected. Cost-saving measures are being implemented amid an uncertain environment.
Depop’s ‘Where Taste Identifies Taste’ Campaign
Depop launches 'Where Taste Identifies Taste,' a campaign highlighting the emotional connection of shared style and 'Depopelgangers,' supporting its U.S. growth in the booming secondhand apparel market.