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  • Why what Kamala Harris wears matters

    Why what Kamala Harris wears matters

    To overlook the fact that Clinton’s run set a precedent for this scrutiny, or that Harris is under enormous amounts of pressure to deliver in many ways besides sartorially, would support the argument that fashion talk is nothing but banal — which we can agree it is not, if you’ve made it this far.


    Macy’s Q2 sales disappoint as stores slated for closure post steep declines

    Macy’s Q2 sales disappoint as stores slated for closure post steep declines

    But the department store expects “to end the third quarter and ultimately the fall season, without any meaningful inventory liabilities,” Chief Operating and Financial Officer Adrian Mitchell told analysts.


    Meet the stylists behind WNBA’s fashion rise

    Meet the stylists behind WNBA’s fashion rise

    Sports apparel and merch brand Fanatics has reported a 1000 per cent surge in merchandise sales, and with rookies Caitlin Clark and Angel Reese topping these figures, the next draft class has a tough act to follow.


    Very demure, very mindful: How brands should navigate ‘internet speak’

    Very demure, very mindful: How brands should navigate ‘internet speak’

    It’s a sudden shift in tone from full-throttle Brat summer, which commentator and brand strategist Tariro Makoni puts down to anxiety around the mixed messages consumers are receiving about the state of the economy.


    Lowe’s rebrands media network as it expands channel offerings

    Lowe’s rebrands media network as it expands channel offerings

    In an interview with sister publication Marketing Dive earlier this year, Wilson noted that the company’s partnership with Google to provide search ads is “a really important piece of how we’re expanding our network for off-site capabilities.”


    Shoppers find better deals this year as Prime Day fuels record $14.2B across e-commerce

    Shoppers find better deals this year as Prime Day fuels record $14.2B across e-commerce

    This year during the event, more consumers avoided big-ticket items, and fewer made multiple purchases, according to Numerator data.


    Has the internet made fashion self-conscious?

    Has the internet made fashion self-conscious?

    I’ve noticed that some of my influencer friends have started to be more self-deprecating either on par with their own — often sponsored — content or by splitting personas between Instagram (manicured, curated) and TikTok (off the cuff, playful).


    Balenciaga is bringing fashion shows to the Apple Vision Pro

    Balenciaga is bringing fashion shows to the Apple Vision Pro

    In February, Mytheresa CEO Michael Kliger told Vogue Business that the potential to attract new customers using the Vision Pro was a key reason that the e-tailer was eager to offer a shopping experience early on.


    Why Burger King is all-in on gamification

    Why Burger King is all-in on gamification

    Burger King recently launched a new video game for its 70th birthday called Balloon Burst that gave members of the chain’s Royal Perks loyalty program an opportunity to enter a sweepstakes and earn points.


    Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in

    Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in

    The condiment maker is hoping the color of the characters’ superhero uniforms — red and yellow, respectively — will remind consumers of the classic ketchup and mustard combination as summer cookout season remains in swing.


    Hugo Boss slashes guidance as demand weakens

    Hugo Boss slashes guidance as demand weakens

    “Although the timing of any macro recovery remains uncertain, our strategy of consistently investing in our strong brands, Boss and Hugo, gives us confidence in our ability to continue driving above-trend growth and capturing further market share.


    Urban Outfitters blends physical, digital with back-to-school campaign

    Urban Outfitters blends physical, digital with back-to-school campaign

    Like many Gen Z-forward brands, Urban Outfitters is employing the use of influencers including Anya Tisdale, Kai McPhee, Morgan Maher and Rabab.