Itâs an intentional mishmash of archival Alexander McQueen and ârandom menâs pyjama pantsâ, where Wales Bonnerâs football-inspired Adidas collection and a Mulberry Bayswater handbag sit alongside a university sweater and a Cub Scouts blanket adorned with activity badges.
âOnce we found we had a really good, stable distribution network, client relationships and a foundation from an operational point of view, we knew it was time to find some much bigger licenses and opportunities like we [have] with Authentic.â
G-III CEO Morris Goldfarb said on the call that the addition of the Converse license offers an opportunity to expand its activewear and lifestyle business and provides access to a âdifferentiated consumer.â The company owns DKNY, Donna Karan, Karl Lagerfeld and G.H.
Tostitos is shoring up a long-standing title as the Official Chip and Dip of the NFL with its biggest standalone ad campaign around the league to date, an effort that looks to connect with hardcore fans through humor and a heavy celebrity component, Marketing Dive can exclusively share.
âI believe that the experience, knowledge, and skills that she has amassed, based on a keen aesthetic sense and intellect, will greatly expand the world of UNIQLO LifeWear.â
As part of the partnership, which runs through the end of the year, Sephora is sponsoring a range of editorial features and social content on Remezcla, which has carved out a space for beauty alongside its preexisting culture, music, sports, film and food verticals.
âPeople want to be a part of the conversation as it happens.â With a label like Area that sets forth splashy ideas that make noise or impact but are not always instant classics, the way to keep the consumer excited and committed has been to invite them to participate immediately, while everything feels new.
âWith our new platform, we have an opportunity to emotionally connect with new and existing customers, including families in all of their forms, and get them excited about the changes weâre making,â Christie Raymond, Kohlâs chief marketing officer, said in a statement.
Identifying problems with store presentation and marketing âis not the first time weâve seen this as a reasoning for softer demand,â Piper Sandler analysts Korinne Wolfmeyer and Sarah Morin said.
BMW has invested in Natural Fiber Welding, which has partnered with brands including Ralph Lauren and was a recipient of funding provided by a Stella McCartney-backed initiative, and said in 2021 that the startupâs bio-based leather alternative Mirum met its criteria for durability, cost, scalability and environmental impact.
âFor SS25, the groundwork for eschewing cores and micro-trends to favour everyday essentials was already laid at Copenhagen, with longline trench coats, classic blue jeans, crisp shirting and simple T-shirts among the no-fuss products on offer by designers including Mark Kenly Domino Tan and Aiayu,â says Marci.
Lomas also notes that âthey [Oasis] didnât even really wear designer (bar the occasional Stone Island or Burberry) and instead offered a laid-back swagger even the top stylists couldnât replicate â Northern authenticity.â For this reason, luxury brands who attempt to enter the market with no previous connection to it should be wary.
