How 5 brands use relationship marketing to create loyal customers
Earning rewards in the form of loyalty points, discounts, or freebies for completing tasks or challenges creates memorable experiences and higher levels of customer engagement.
Disney, Hershey execs share how holiday marketing campaigns are evolving
When you reverse the equation and not just focus on a single number of ROI â donât get me wrong, itâs super important â but when you change the narrative internally and talk to your leadership and walk them through this, it didnât make sense to look at the cost of what a Halloween integration will look like because of the impact and the synergy it creates for our business.
How to make delivery so fast it will scare your customers
Starting now, consumers are on the hunt for scary centerpieces to add a touch of eerie elegance, terrifying animatronics to spook trick-or-treaters, and ghoulishly frightening costumes for social gatherings.
Todd Snyderâs Black Label Collection launches
His brand was acquired by American Eagle Outfitters in 2015 as part of its acquisition of Tailgate Clothing Company, which owned Todd Snyder New York.
âBake-at-homeâ totes and meme culture: The luxury brands winning digital
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From sporty styles to lace corsetry: Why luxury is embracing the bodysuit
By carefully curating influencers to showcase ways to trial the daring trend, Fleur du Mal has already seen a 36 per cent increase in sales of their top bodysuit styles â and now, with the recent runway boost, that figure is only set to grow.
Ulta announces third accelerator cohort
Similar to last yearâs programming, the cohort will participate in sessions on brand strategy and positioning, supply chain and logistics and the omnichannel retail environment, all leading up to a demo week and celebration.
H&M to phase out new down fiber
âH&Mâs decision is a lifesaving win for ducks and geese and a major first step toward a fabulous animal-free future,â Tracy Reiman, PETA Executive Vice President, said in a news release sent to Fashion Dive.
3 NYC Amazon Go stores close
âIn this case, while these three stores were performing well, we couldn't make the economics work with the lease cost, so we've decided not to renew and have closed these locations.â
Honda nods to F1 icon Ayrton Senna in emotional âUnstoppable Dreamsâ ad
Additionally, Honda will serve as title sponsor on Netflixâs ad-supported plan in the U.S. for the release of the series âSennaâ and will be part of an F1 Las Vegas Takeover at Miracle Mile in November.
Gucci and Bottega Veneta fight to defy the industryâs rollback on ESG
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Go Global snaps up Hatch maternity brand
Since Go Globalâs acquisition of Janie and Jack, the childrenâs brand has built up several areas including management, infrastructure, technology, sourcing, distribution and real estate, all strengths that will now benefit Hatch, Beig also said.
Polyester recycling firm Reju opens first facility
The Frankfurt, Germany-based plant is expected to produce 1,000 metric tons of the companyâs proprietary product, called Reju Polyester, CEO Patrik Frisk said at a Wednesday event announcing the initiative.
Innovating retail workflow: An interview with Zoey Glover, Retail Operations Manager at Ghanda Clothing
Zoey Glover: Before we implemented the software, we constantly struggled with aligning our backend systems to fit the physical constraints of our retail spaces.
Amazon wants to hire 250K for the holidays again
Full-time employees are also eligible for first day benefits that include health care coverage and education tuition assistance.
Chipotle, Sweetgreen leverage DoorDashâs new ad platform for restaurants
DoorDashâs double shot of new capabilities looks to offer enterprise restaurant marketers and CPG brands better ways to connect with its millions of consumers â and the first-party shopping data that the delivery platform controls.
Luxury fashionâs power sourcer is reinventing the job with AI
This wouldnât have been possible two years ago, says Headstart CEO and founder Nicole Hedley, because Sourced By is built on a multimodal functionality (the ability to read images), combined with large language models (LLMs) to structure this data.