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The “brand’s decades of dedication to social impact and advocacy coupled with this campaign’s theme of female empowerment resonates deeply” with DeBose, she said in the release, and the collection embodies the confidence and resilience “that all women need to have, especially during this crucial time.”
While platforms will evolve and new trends will emerge, cultivating strong relationships with creators will help brands remain resilient and adaptable in the dynamic digital world.
And we have Diotima’s Rachel Scott, who this season presented a truly star-making collection with an emphasis on sophisticated craftsmanship to rival that of any European house focusing on a similar hands-on aesthetic.
While kiosks provide a seemingly direct method to showcase an ad partner’s campaign and gather shopper intel, their main shortcoming is their distance from the register and primary product display, Phipps noted, especially when compared to retail media messaging that is more integrated into a store’s layout.
We took on that challenge together and are delighted to have created a collection that is high-fashion and high-function,” Chris Phillips, J.C. Penney’s senior vice president and general merchandise manager of apparel and head of e-commerce, said in a statement.
Streaming has seen an influx of ad-supported options, with Amazon Prime Video introducing commercials in January and other platforms like Netflix securing larger upfronts commitments as they improve their ad tech and sales sophistication.
Ultimately, findings support an industry desire for change, with a clear focus on diversifying and updating talent pools.
Victoria’s Secret late last month reported second-quarter operating income grew for the first time since 2021, while overall sales in the quarter decreased by just under 1% over last year to reach $1.4 billion.
Last November, Thom Browne hosted his first CFDA Awards as chairman of the Council of Fashion Designers of America at the American Museum of Natural History.
The programme was set up in 2019 by Anna Cofone, a hairstylist who has worked with the likes of Dua Lipa and Lana del Rey, and who grew up with a blind father.
To promote the collection, Old Navy has debuted the “Once More ’94” campaign, which spans in-store, digital media, social, out-of-home placements in New York City and a limited-edition zine available online and in stores.
Mytheresa’s net sales grew 9.8 per cent to €840.9 million in 2024 as the company navigates the murky waters of luxury retail, beating the wider industry slowdown.