The besuited, bouncer-like group, outfitted to mirror the four fingers of chocolate-coated wafer that make up a Kit Kat bar, ensure people are able to take a break in a world where unwinding feels increasingly difficult, including due to taxing work environments.
Before joining Ambani-owned Reliance in 2007, Mehta was president of Arvind Brands Limited, a company known for its homegrown premium labels and as the retail partner for Tommy Hilfiger India.
âWhen we consider the luxury and fashion markets outside of the US, itâs worth noting that protectionism was already on the rise, and itâs only likely to increase in the short to medium term on the back of the new trade deals and tariffs,â says Roberts, referring to limiting imports in order to boost domestic industries.
Bangladesh has some capacity to absorb the overflow from shifting supply chains, but persistent concerns around labour conditions, safety and political unrest make it a less attractive alternative, according to Vincent Quan, associate professor at the Fashion Institute of Technology (FIT).
Sarah Wells, founder and CEO of a company selling bags and apparel for new mothers, said during the event that the uncertainty spurred by tariffs represents âthe biggest challenge that my small business faces this year.â
The full campaign, which includes out-of-home (OOH) ads and a pop-up experience, was crafted with emotion in mind, marking a departure from the premium brandâs previous strategy.
âOn-the-go media is a dynamic, full sight, sound and motion video advertising format designed to engage consumers during key moments in their daily routines,â explained Kristina Lutz, EVP of marketing for GSTV.
Observers this week might have been tempted to add California Pizza Kitchen (CPK) to that list when the casual dining chain relaunched its Instagram with images and videos full of metallic graphics, models in hoodies, noisy electronic beats and taglines including âFresh.
To that end, Gap has been working to insert itself back into the cultural conversation in recent years, including through several dance-focused ads with the likes of Troye Sivan and Parker Posey.
Addressing questions about consumer sentiment and discretionary spending, Leviâs CEO Michelle Gass on Wednesday noted that the denim brand already has an âapproachable price pointâ but acknowledged that shoppers may nevertheless be more cautious in their purchase behavior in the near term.
Customers pulled back their spending at higher-end brands including Chanel and Christian Dior for the second year in a row, which Consumer Edge said could be attributed to a potential protest against price hikes and limited product innovation.
Amazon announced it will bring back its Big Spring Sale on Tuesday through March 31, offering discounts of up to 40% in 35 categories, including apparel, beauty, outdoor furniture and garden supplies.
