Levi’s Appoints Chris Callieri as Supply Chain Chief
Levi's names Chris Callieri as Chief Supply Chain Officer. He brings 20+ years of experience to navigate global supply chain challenges and boost sustainability goals.
Gap’s ‘Better in Jeans’ Campaign: 2000s Style & Katseye Collab
Gap revives early 2000s styles with 'Better in Jeans' featuring low-rise denim and mini skirts. The campaign includes a Katseye collaboration and addresses tariff challenges. Focus on self-expression & social media.
Google Pay Expands Remittances; Chrome Adds BNPL Options
Google Pay expands remittances to India, Brazil, Mexico & Philippines via Stripe. Chrome's autofill adds Affirm & Zip; Klarna & Afterpay coming soon for easier payments. TechTarget ownership mentioned.
J.C. Penney’s Brand Refresh: Aeropostale & New Marketing
J.C. Penney strengthens its brand with Aeropostale, a new marketing campaign, and a focus on redefining the season and customer confidence. Portfolio also includes Brooks Brothers, Lucky Brand, and Nautica.
Saks Global: AI-Powered Personalization for Luxury E-commerce
Saks Global is implementing AI-driven personalization across its brands (Saks, Neiman Marcus, Bergdorf Goodman) to enhance the luxury e-commerce experience. This leverages customer data to improve shopping, boost revenue, and conversion.
Unilever’s Profit Surge & TreSemmé’s ‘Get Out of Bed’ Campaign
Unilever's profits rose 3.4% to $34.45B. TreSemmé launched 'Get TF Out of Bed' campaign with Eventbrite, battling 'bed rotting' trend and promoting its texturizing spray with pop-up salons and social media.
IPG & Aaru: AI-Powered Human Simulations for Enhanced Advertising
Interpublic Group (IPG) partners with Aaru to integrate AI-powered human simulations into advertising for better audience targeting and campaign effectiveness. Aiming to reduce guesswork and boost ROI.
HanesBrands: Sales Growth Expected in 2026, CEO Transition
HanesBrands anticipates sales growth in 2026, driven by market share gains. CEO Bratspies to step down. Raised full-year outlook to $3.53B in 2025. Focus on cost cuts and brand investment.
Olipop’s SpongeBob Collab: Pineapple Paradise & Roblox Gaming
Olipop launches Pineapple Paradise soda with a SpongeBob theme, plus a Roblox gaming experience. Users can win prizes by collecting cans and playing online. Targets younger consumers.
Hugo Boss: Sales Dip Amidst Uncertainty
Hugo Boss reports sales decline due to geopolitical and macroeconomic uncertainty, particularly impacting China. Actions taken include inventory adjustments and product assortment enhancements. EMEA region shows growth.
Swiss Watch Tariffs: Impact on US Market & Luxury Sales
US tariffs on Swiss watches (39%) impact exports (CHF 4.4B). Experts analyze luxury market resilience, consumer behavior, and brand strategies amid rising prices and potential shortages.
Capri Holdings: Sales Trends, Strategy & Brand Focus
Capri Holdings reports sales decline but anticipates growth by fiscal 2027. Focus on Michael Kors, Jimmy Choo expansion, cost efficiency, and offsetting tariff impacts are key strategies.
Zegna Group: Q2 Sales Dip, Temasek Investment & CEO Change
Zegna Group's Q2 sales fell 6%. Americas grew, but China declined. Temasek invested $126.4M. Thom Browne gets new CEO Sam Lobban. Consistent performance expected for rest of year.
Columbia Sportswear vs. Columbia University Trademark Dispute
Columbia Sportswear sues Columbia University over trademark infringement, alleging breach of contract regarding apparel merchandise using the "Columbia" name. Court trial sought, plus financial damages.
L’Oréal Q2 2025 Sales: Growth & Challenges
L'Oréal's Q2 2025 sales rose 2.4%, boosted by China. Haircare excelled, but skincare disappointed. The group navigates economic stress and invests in dermatological brands for future growth. Focus: Innovation.
Prada Group: Mixed H1 Results, CEO Exit, Growth Outlook
Prada Group reports strong H1 sales, but Prada brand retail sales decline. CEO Gianfranco D'Attis departs. Group remains optimistic about long-term growth despite economic headwinds.
Rebecca Minkoff: Licensing Model for Brand Growth & Global Scalability
Rebecca Minkoff transitions to a licensing model to boost brand growth and global reach. Partnerships will focus on design & storytelling, while partners manage production and distribution. Retains creative control.