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NRF expects holiday sales to rise as much as 3.5%, reaching at least $980B

NRF expects holiday sales to rise as much as 3.5%, reaching at least $980B

The NRF acknowledged that, especially in a year with a short season — there are just 26 days between Black Friday and Christmas Eve, Shay said — there is a push to start holiday marketing early and that some shopping has begun outside of the group’s November to December calculations.


LVMH continues to be hit by luxury sector challenges

LVMH continues to be hit by luxury sector challenges

“In an uncertain economic and geopolitical environment, the Group remains confident and will maintain a strategy focused on continuously enhancing the desirability of its brands, drawing on the authenticity and quality of its products, excellence in distribution and agile organization,” the company said.


How 5 brands use relationship marketing to create loyal customers

How 5 brands use relationship marketing to create loyal customers

Earning rewards in the form of loyalty points, discounts, or freebies for completing tasks or challenges creates memorable experiences and higher levels of customer engagement.


Disney, Hershey execs share how holiday marketing campaigns are evolving

Disney, Hershey execs share how holiday marketing campaigns are evolving

When you reverse the equation and not just focus on a single number of ROI — don’t get me wrong, it’s super important — but when you change the narrative internally and talk to your leadership and walk them through this, it didn’t make sense to look at the cost of what a Halloween integration will look like because of the impact and the synergy it creates for our business.


How to make delivery so fast it will scare your customers

How to make delivery so fast it will scare your customers

Starting now, consumers are on the hunt for scary centerpieces to add a touch of eerie elegance, terrifying animatronics to spook trick-or-treaters, and ghoulishly frightening costumes for social gatherings.


Todd Snyder’s Black Label Collection launches

Todd Snyder’s Black Label Collection launches

His brand was acquired by American Eagle Outfitters in 2015 as part of its acquisition of Tailgate Clothing Company, which owned Todd Snyder New York.


‘Bake-at-home’ totes and meme culture: The luxury brands winning digital

‘Bake-at-home’ totes and meme culture: The luxury brands winning digital

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From sporty styles to lace corsetry: Why luxury is embracing the bodysuit

From sporty styles to lace corsetry: Why luxury is embracing the bodysuit

By carefully curating influencers to showcase ways to trial the daring trend, Fleur du Mal has already seen a 36 per cent increase in sales of their top bodysuit styles — and now, with the recent runway boost, that figure is only set to grow.


Ulta announces third accelerator cohort

Ulta announces third accelerator cohort

Similar to last year’s programming, the cohort will participate in sessions on brand strategy and positioning, supply chain and logistics and the omnichannel retail environment, all leading up to a demo week and celebration.


H&M to phase out new down fiber

H&M to phase out new down fiber

“H&M’s decision is a lifesaving win for ducks and geese and a major first step toward a fabulous animal-free future,” Tracy Reiman, PETA Executive Vice President, said in a news release sent to Fashion Dive.


3 NYC Amazon Go stores close

3 NYC Amazon Go stores close

“In this case, while these three stores were performing well, we couldn't make the economics work with the lease cost, so we've decided not to renew and have closed these locations.”


Honda nods to F1 icon Ayrton Senna in emotional ‘Unstoppable Dreams’ ad

Honda nods to F1 icon Ayrton Senna in emotional ‘Unstoppable Dreams’ ad

Additionally, Honda will serve as title sponsor on Netflix’s ad-supported plan in the U.S. for the release of the series “Senna” and will be part of an F1 Las Vegas Takeover at Miracle Mile in November.