Aloqia's Foundstock Standard aims to define 'deadstock,' incentivizing reuse and combating greenwashing. It tackles the lack of clear definition and encourages sustainable practices in the fashion industry. Focus on transparency and traceability.
Pepsi's 'Food Deserves Pepsi' campaign uses 'Crashers' at NFL tailgates featuring Josh Allen & Justin Jefferson to boost sales amid market share challenges from Sprite & Dr Pepper. Elliott Investment stake adds pressure.
CPG brands shift to social-first strategies, targeting Gen Z on TikTok and beyond. They're facing challenges, embracing influencers, and adapting marketing for social's dynamic landscape. Advertising spend rise.
Trump's executive order impacts de minimis imports. Importers adjust strategies with postal networks, tariffs, and US-based fulfillment. Supply chain shifts for cost-effective solutions.
Crocs CFO Healy resigns, replaced by Reagan from SharkNinja. Revenue decline expected. Cost-saving measures are being implemented amid an uncertain environment.
Depop launches 'Where Taste Identifies Taste,' a campaign highlighting the emotional connection of shared style and 'Depopelgangers,' supporting its U.S. growth in the booming secondhand apparel market.
Applebee's appoints Wong and Chin to enhance guest experience. Focus on value-based advertising, menu integration, and marketing strategy after Q2 2025 success. Dine Brands aims for future growth.
Explore AI's impact on fashion, entrepreneurial strategies, and team dynamics with insightful book recommendations. Discover how technology shapes creativity, personalization, and success in a rapidly evolving world.
Levi's names Chris Callieri as Chief Supply Chain Officer. He brings 20+ years of experience to navigate global supply chain challenges and boost sustainability goals.
Gap revives early 2000s styles with 'Better in Jeans' featuring low-rise denim and mini skirts. The campaign includes a Katseye collaboration and addresses tariff challenges. Focus on self-expression & social media.
Google Pay expands remittances to India, Brazil, Mexico & Philippines via Stripe. Chrome's autofill adds Affirm & Zip; Klarna & Afterpay coming soon for easier payments. TechTarget ownership mentioned.
J.C. Penney strengthens its brand with Aeropostale, a new marketing campaign, and a focus on redefining the season and customer confidence. Portfolio also includes Brooks Brothers, Lucky Brand, and Nautica.
Saks Global is implementing AI-driven personalization across its brands (Saks, Neiman Marcus, Bergdorf Goodman) to enhance the luxury e-commerce experience. This leverages customer data to improve shopping, boost revenue, and conversion.
Unilever's profits rose 3.4% to $34.45B. TreSemmé launched 'Get TF Out of Bed' campaign with Eventbrite, battling 'bed rotting' trend and promoting its texturizing spray with pop-up salons and social media.
Interpublic Group (IPG) partners with Aaru to integrate AI-powered human simulations into advertising for better audience targeting and campaign effectiveness. Aiming to reduce guesswork and boost ROI.
HanesBrands anticipates sales growth in 2026, driven by market share gains. CEO Bratspies to step down. Raised full-year outlook to $3.53B in 2025. Focus on cost cuts and brand investment.
Olipop launches Pineapple Paradise soda with a SpongeBob theme, plus a Roblox gaming experience. Users can win prizes by collecting cans and playing online. Targets younger consumers.
