Your Shopping Zone Your Shopping Zone
  • based luxury fashion
  • China-founded e-commerce platforms
  • Gen Z
  • beauty retailers
  • digital marketing
  • publications Supply Chain
  • Berlin Fashion Week
  • Customer Experience


    Generative AI: Enhancing or Harming Shopping CX?

    Generative AI: Enhancing or Harming Shopping CX?

    Generative AI impacts holiday shopping, aiding research & personalization. Experts caution against hype-driven investments, emphasizing thoughtful CX integration. Not all users embrace AI shopping, so retailers should be careful.


    Co-branded Credit Cards: Partnerships, Value, and Customer Experience

    Co-branded Credit Cards: Partnerships, Value, and Customer Experience

    Explore the power of co-branded credit card partnerships, focusing on customer value, rewards, and experiences, especially in travel, hospitality, and retail sectors. Low-cost airlines and brand loyalty drive growth.


    Wayfair: AI-Powered Search & Personalization

    Wayfair: AI-Powered Search & Personalization

    Wayfair leverages AI for improved on-site search, aesthetic matching, and customer experience. Despite a dip in active users, AI investments aim to personalize shopping and streamline agent support.


    Rains: Retail Expansion & Brand Evolution – A 360-Degree Transformation

    Rains: Retail Expansion & Brand Evolution – A 360-Degree Transformation

    Rains is evolving with a 360-degree retail model, expanding product range, and opening new stores. Founder Daniel Hesselager leads the transformation focusing on customer experience and brand presence, despite market uncertainties.


    AI-Powered Translation: Enhancing Digital Customer Experiences

    AI-Powered Translation: Enhancing Digital Customer Experiences

    Walmart utilizes AI for better contextual translation, enhancing search and customer experience across languages. Good translation builds trust and expands market share. AI improves search results and brand recognition.


    Target’s Challenges: Sales Drop, DEI Backlash, Executive Changes

    Target’s Challenges: Sales Drop, DEI Backlash, Executive Changes

    Target faces sales decline due to tariff pressures and DEI backlash. Executive changes and restructuring are underway. Focus on improving customer experience is crucial. Sales drop 3.1% year over year.


    AI & Product Content: Boosting E-commerce Customer Confidence

    AI & Product Content: Boosting E-commerce Customer Confidence

    AI is reshaping e-commerce product search. Clear product details, images, and reviews are key to building customer trust and preventing search abandonment. Detailed words usage is trending.