Global ad revenue to hit $979B in 2025, a 4.9% rise. Digital advertising drives growth, led by search & retail media. CTV streaming gains traction despite economic caution and tariff concerns.
Lowe's launches a creator network to engage millennials and Gen Z through influencers and retail media integrations. MrBeast joins, offering storefronts and sponsorships for home improvement projects.
Walmart Connect is restructuring, cutting jobs while seeking efficiency and growth. Changes follow a 31% growth in fiscal Q1 2026 and the Vizio acquisition. New roles aligned with development program are opening.
“On-the-go media is a dynamic, full sight, sound and motion video advertising format designed to engage consumers during key moments in their daily routines,” explained Kristina Lutz, EVP of marketing for GSTV.
