Unlock in-store sales potential! Vestcom's guide reveals how strategic messaging, QR codes, and digital connections influence shoppers & boost ROI at the point of purchase. In-store best practices revealed!
Gen Z's in-store preference, economic concerns, and AI adoption are reshaping holiday marketing. Brands are focusing on value, connection, and social media to engage this key demographic amidst economic uncertainty.
Global ad revenue to hit $979B in 2025, a 4.9% rise. Digital advertising drives growth, led by search & retail media. CTV streaming gains traction despite economic caution and tariff concerns.
Lowe's launches a creator network to engage millennials and Gen Z through influencers and retail media integrations. MrBeast joins, offering storefronts and sponsorships for home improvement projects.
Walmart Connect is restructuring, cutting jobs while seeking efficiency and growth. Changes follow a 31% growth in fiscal Q1 2026 and the Vizio acquisition. New roles aligned with development program are opening.
“On-the-go media is a dynamic, full sight, sound and motion video advertising format designed to engage consumers during key moments in their daily routines,” explained Kristina Lutz, EVP of marketing for GSTV.
