Designer-driven content, especially micro-series, is reshaping entertainment. Millennials & Gen Z favor vertical video, driving a shift from traditional TV marketing to social video integration. AVOD adoption is also rising.
Lowe's holiday campaign focuses on engaging Gen Z, Alpha, and Millennials with a social-first strategy, personalized shopping experiences, and influencer collaborations. The goal is to drive brand preference and omnichannel sales.
The National Pork Board adapts to reach Gen Z/Millennials with 'Taste What Pork Can Do,' focusing on digital media and influencer marketing after a decade of silence. Sales are up, showcasing the power of digital transformation.
Holiday shopping sees mixed trends: online growth, budget cuts (Gen Z, Millennials), social media influence (TikTok, Facebook), mass merchandiser preference, and income disparity impacting spending habits.
CPG brands shift to social-first strategies, targeting Gen Z on TikTok and beyond. They're facing challenges, embracing influencers, and adapting marketing for social's dynamic landscape. Advertising spend rise.
Unilever's profits rose 3.4% to $34.45B. TreSemmé launched 'Get TF Out of Bed' campaign with Eventbrite, battling 'bed rotting' trend and promoting its texturizing spray with pop-up salons and social media.
American Eagle partners with Snapchat, leveraging Snap Map's Promoted Places to target Gen Z for back-to-school shopping. Aims to boost in-store traffic, capitalize on Snapchatters' preference for in-person retail experience.
E.l.f. Cosmetics launches an AI-powered makeup tool on Pinterest for personalized shade analysis, targeting Gen Z. It uses AI to match users with E.l.f. products. Trends, insights & AI.
Lowe's launches a creator network to engage millennials and Gen Z through influencers and retail media integrations. MrBeast joins, offering storefronts and sponsorships for home improvement projects.
Urban Outfitters launches "UO Haul," an experiential marketing campaign targeting Gen Z with scavenger hunts, pop-ups, and collaborations, aiming to boost sales and engagement. Focus: back-to-school.
Roblox allows brands to sell physical items directly to Gen Z via Shopify integration, connecting virtual and real-world shopping experiences, with digital perks attached. Fenty Beauty is leading the way.
Axe partners with Pete Davidson to connect with Gen Z via social media, promoting body positivity and 'rizz' (charm) with a humorous campaign featuring new scents. Unilever increases social media investment.
Luxury brands are strategically reissuing iconic items, tapping into nostalgia & Gen Z's interest in vintage fashion. But brands must balance heritage with innovation to avoid market saturation & boost resale market.
