E.l.f. AI Makeup Tool on Pinterest: Personalized Beauty
E.l.f. Cosmetics launches an AI-powered makeup tool on Pinterest for personalized shade analysis, targeting Gen Z. It uses AI to match users with E.l.f. products. Trends, insights & AI.
Lowe’s Creator Network: Engaging Influencers for Home Improvement
Lowe's launches a creator network to engage millennials and Gen Z through influencers and retail media integrations. MrBeast joins, offering storefronts and sponsorships for home improvement projects.
Urban Outfitters’ “UO Haul”: Experiential Marketing for Gen Z
Urban Outfitters launches "UO Haul," an experiential marketing campaign targeting Gen Z with scavenger hunts, pop-ups, and collaborations, aiming to boost sales and engagement. Focus: back-to-school.
Roblox: Selling Physical Goods to Gen Z in the Metaverse
Roblox allows brands to sell physical items directly to Gen Z via Shopify integration, connecting virtual and real-world shopping experiences, with digital perks attached. Fenty Beauty is leading the way.
Axe & Pete Davidson: Gen Z, ‘Rizz,’ and Body Positivity
Axe partners with Pete Davidson to connect with Gen Z via social media, promoting body positivity and 'rizz' (charm) with a humorous campaign featuring new scents. Unilever increases social media investment.
Fashion Reissues: Nostalgia, Resale & the Balance of Innovation
Luxury brands are strategically reissuing iconic items, tapping into nostalgia & Gen Z's interest in vintage fashion. But brands must balance heritage with innovation to avoid market saturation & boost resale market.