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AI & Product Content: Boosting E-commerce Customer Confidence

AI & Product Content: Boosting E-commerce Customer Confidence

AI & Product Content: Boosting E-commerce Customer Confidence

AI is reshaping e-commerce product search. Clear product details, images, and reviews are key to building customer trust and preventing search abandonment. Detailed words usage is trending.

Consumer spend on generative AI apps hit nearly $1.1B in 2024: report

Consumer spend on generative AI apps hit nearly $1.1B in 2024: report

Similarly, finance apps, led by the popularity of digital wallets and mobile banking, saw 8% YoY download growth to 7.5 billion and a 21% increase in time spent.

Mondelēz expands generative AI marketing bets with new platform

Mondelēz expands generative AI marketing bets with new platform

“Harnessing the power of gen AI will empower our people to play a proactive role in how our brands show up in the market,” said Jon Halvorson, senior vice president of global consumer experiences and digital commerce at Mondelēz, in a statement.