Consumer spend on generative AI apps hit nearly $1.1B in 2024: report
Similarly, finance apps, led by the popularity of digital wallets and mobile banking, saw 8% YoY download growth to 7.5 billion and a 21% increase in time spent.
Mondelēz expands generative AI marketing bets with new platform
“Harnessing the power of gen AI will empower our people to play a proactive role in how our brands show up in the market,” said Jon Halvorson, senior vice president of global consumer experiences and digital commerce at Mondelēz, in a statement.