Target is launching a shopping app on ChatGPT for multi-item purchases and fresh food, amidst turnaround efforts and declining sales. The aim is to meet customers where they are and simplify the shopping experience.
Amazon focuses on AI & advertising, with increased investment in AI & DSP. The company helps brands reach an ad-supported audience of over 300 million U.S. consumers. AI-powered agent Rufus boosts sales.
Target leverages AI for vendor selection, trend analysis (Fad Mind), and holiday season forecasting. OpenAI's ChatGPT integration enhances customer experience and internal efficiency. Target Plus expands with curated additions.
AI is reshaping e-commerce product search. Clear product details, images, and reviews are key to building customer trust and preventing search abandonment. Detailed words usage is trending.
Similarly, finance apps, led by the popularity of digital wallets and mobile banking, saw 8% YoY download growth to 7.5 billion and a 21% increase in time spent.
“Harnessing the power of gen AI will empower our people to play a proactive role in how our brands show up in the market,” said Jon Halvorson, senior vice president of global consumer experiences and digital commerce at Mondelēz, in a statement.
