Burger King & SpongeBob: A Fun Food Collab!
Burger King partners with SpongeBob for a limited-time menu, including a Krabby Whopper and themed treats. The campaign aims to engage multiple generations and highlight Burger King's fun, playful brand.
Kraft Mac & Cheese: “Finest Thing Ever” Campaign
Kraft Mac & Cheese launches "Finest Thing Ever" campaign to boost cultural relevance and brand love amid competition. It emphasizes taste, convenience, and value, targeting diverse consumers.
Walmart’s Grinch Holiday Ad Campaign: Black Friday Boost!
Walmart's holiday campaign, featuring the Grinch, boosts Black Friday sales with nostalgia and humor. The 'WhoKnewVille' ads aim to change perceptions of Walmart's variety and services.
Welch’s Reintroduces Kid Star: ‘Break Out the Fancy Juice’ Campaign
Welch's revives kid-focused marketing after 20 years with Charlie Cheersman in 'Break Out the Fancy Juice.' Campaign leverages nostalgia, influencers, and retail media for Sparkling Juices, targeting millennial consumers.
Depop’s ‘Where Taste Identifies Taste’ Campaign
Depop launches 'Where Taste Identifies Taste,' a campaign highlighting the emotional connection of shared style and 'Depopelgangers,' supporting its U.S. growth in the booming secondhand apparel market.
Gap’s ‘Better in Jeans’ Campaign: 2000s Style & Katseye Collab
Gap revives early 2000s styles with 'Better in Jeans' featuring low-rise denim and mini skirts. The campaign includes a Katseye collaboration and addresses tariff challenges. Focus on self-expression & social media.
J.C. Penney’s Brand Refresh: Aeropostale & New Marketing
J.C. Penney strengthens its brand with Aeropostale, a new marketing campaign, and a focus on redefining the season and customer confidence. Portfolio also includes Brooks Brothers, Lucky Brand, and Nautica.
Unilever’s Profit Surge & TreSemmé’s ‘Get Out of Bed’ Campaign
Unilever's profits rose 3.4% to $34.45B. TreSemmé launched 'Get TF Out of Bed' campaign with Eventbrite, battling 'bed rotting' trend and promoting its texturizing spray with pop-up salons and social media.
Starry Drink: Free Refreshment During Heat Waves
PepsiCo's Starry promotes free drinks when temperatures exceed 100°F. The '100 Degrees, 100% Off' campaign builds brand awareness, offering cash back via PayPal/Venmo to consumers in regions like Miami, Atlanta and Charlotte.
Velveeta’s ‘Drip’ Campaign with Cardi B: Culture-First Marketing
Velveeta launches 'Drip,' a culture-focused campaign with Cardi B, moving beyond 'La Dolce Velveeta' to connect with consumers. Kraft Heinz explores grocery spin-off amid changing consumer tastes. The campaign promotes consumer awareness.
Sephora’s Skincare Campaign: Navigating Beauty Routines
Sephora launches a campaign addressing the complexities of skincare routines and online product overload. The "Skin Consumed" project, featuring relatable scenarios, aims to connect with consumers in the expanding skincare market.