Welch's revives kid-focused marketing after 20 years with Charlie Cheersman in 'Break Out the Fancy Juice.' Campaign leverages nostalgia, influencers, and retail media for Sparkling Juices, targeting millennial consumers.
Depop launches 'Where Taste Identifies Taste,' a campaign highlighting the emotional connection of shared style and 'Depopelgangers,' supporting its U.S. growth in the booming secondhand apparel market.
Gap revives early 2000s styles with 'Better in Jeans' featuring low-rise denim and mini skirts. The campaign includes a Katseye collaboration and addresses tariff challenges. Focus on self-expression & social media.
J.C. Penney strengthens its brand with Aeropostale, a new marketing campaign, and a focus on redefining the season and customer confidence. Portfolio also includes Brooks Brothers, Lucky Brand, and Nautica.
Unilever's profits rose 3.4% to $34.45B. TreSemmé launched 'Get TF Out of Bed' campaign with Eventbrite, battling 'bed rotting' trend and promoting its texturizing spray with pop-up salons and social media.
PepsiCo's Starry promotes free drinks when temperatures exceed 100°F. The '100 Degrees, 100% Off' campaign builds brand awareness, offering cash back via PayPal/Venmo to consumers in regions like Miami, Atlanta and Charlotte.
Velveeta launches 'Drip,' a culture-focused campaign with Cardi B, moving beyond 'La Dolce Velveeta' to connect with consumers. Kraft Heinz explores grocery spin-off amid changing consumer tastes. The campaign promotes consumer awareness.
Sephora launches a campaign addressing the complexities of skincare routines and online product overload. The "Skin Consumed" project, featuring relatable scenarios, aims to connect with consumers in the expanding skincare market.
