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    Depop’s ‘Where Taste Identifies Taste’ Campaign

    Depop’s ‘Where Taste Identifies Taste’ Campaign

    Depop launches 'Where Taste Identifies Taste,' a campaign highlighting the emotional connection of shared style and 'Depopelgangers,' supporting its U.S. growth in the booming secondhand apparel market.


    Gap’s ‘Better in Jeans’ Campaign: 2000s Style & Katseye Collab

    Gap’s ‘Better in Jeans’ Campaign: 2000s Style & Katseye Collab

    Gap revives early 2000s styles with 'Better in Jeans' featuring low-rise denim and mini skirts. The campaign includes a Katseye collaboration and addresses tariff challenges. Focus on self-expression & social media.


    J.C. Penney’s Brand Refresh: Aeropostale & New Marketing

    J.C. Penney’s Brand Refresh: Aeropostale & New Marketing

    J.C. Penney strengthens its brand with Aeropostale, a new marketing campaign, and a focus on redefining the season and customer confidence. Portfolio also includes Brooks Brothers, Lucky Brand, and Nautica.


    Unilever’s Profit Surge & TreSemmé’s ‘Get Out of Bed’ Campaign

    Unilever’s Profit Surge & TreSemmé’s ‘Get Out of Bed’ Campaign

    Unilever's profits rose 3.4% to $34.45B. TreSemmé launched 'Get TF Out of Bed' campaign with Eventbrite, battling 'bed rotting' trend and promoting its texturizing spray with pop-up salons and social media.


    Starry Drink: Free Refreshment During Heat Waves

    Starry Drink: Free Refreshment During Heat Waves

    PepsiCo's Starry promotes free drinks when temperatures exceed 100°F. The '100 Degrees, 100% Off' campaign builds brand awareness, offering cash back via PayPal/Venmo to consumers in regions like Miami, Atlanta and Charlotte.


    Velveeta’s ‘Drip’ Campaign with Cardi B: Culture-First Marketing

    Velveeta’s ‘Drip’ Campaign with Cardi B: Culture-First Marketing

    Velveeta launches 'Drip,' a culture-focused campaign with Cardi B, moving beyond 'La Dolce Velveeta' to connect with consumers. Kraft Heinz explores grocery spin-off amid changing consumer tastes. The campaign promotes consumer awareness.


    Sephora’s Skincare Campaign: Navigating Beauty Routines

    Sephora’s Skincare Campaign: Navigating Beauty Routines

    Sephora launches a campaign addressing the complexities of skincare routines and online product overload. The "Skin Consumed" project, featuring relatable scenarios, aims to connect with consumers in the expanding skincare market.