PepsiCo's Starry promotes free drinks when temperatures exceed 100°F. The '100 Degrees, 100% Off' campaign builds brand awareness, offering cash back via PayPal/Venmo to consumers in regions like Miami, Atlanta and Charlotte.
Velveeta launches 'Drip,' a culture-focused campaign with Cardi B, moving beyond 'La Dolce Velveeta' to connect with consumers. Kraft Heinz explores grocery spin-off amid changing consumer tastes. The campaign promotes consumer awareness.
Sephora launches a campaign addressing the complexities of skincare routines and online product overload. The "Skin Consumed" project, featuring relatable scenarios, aims to connect with consumers in the expanding skincare market.
