Parachute Partners with Target: Mass Market Bedding

For Parachute, the relocation is a venture right into a much more mass target market, but it isn’t the first collaboration with a larger seller. The home brand name, started by Ariel Kaye, released an unique collection with Cage and Barrel in 2021. The line was a minimal six-month run, which included special item styles and Parachute’s mattresses.

Parachute has actually relatively shuttered several of these areas since then, with strategies to close the Flatiron location, according to a client solution agent from the brand name’s web site live chat. Parachute’s website presently lists 15 locations.

Target’s Strategy: On-Trend Bedding at Affordable Prices

“Together, we’re focused on delivering on-trend freshness, and you can’t obtain more on fad than Parachute’s luxurious bed linens– at only-at-Target prices,” Jill Sando, Target’s principal merchandising policeman of apparel and accessories, home and hardlines, stated in a statement. “Parachute for Target is offering our guests one more great bed linens alternative, and it’s aiding build on our heritage of being first-to-mass with cherished nationwide brand names.”

Additionally, the brand’s website currently does not list any type of sofas, chairs or bed frameworks available. Parachute’s site still supplies cushions for sale. The brand name did not quickly respond to ask for remark from Retail Dive.

Parachute’s Growing Bedding Offerings

In its message, Target flagged that this launch contributes to its growing bed linen offerings, which include owned and special brand names like Space Basics, Limit, Fireplace and Hand with Magnolia and Casaluna.

For Parachute, the move is a venture right into an extra mass target market, however it isn’t the very first cooperation with a bigger retailer. The line was a minimal six-month run, which included unique product designs and Parachute’s cushions.

Parachute’s internet site still offers cushions for sale.

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