Olipop’s Spongebob Collab: Pineapple Paradise & Roblox Gami

Olipop is introducing a limited-edition soft drink taste called Pineapple Paradise with a Roblox pc gaming experience, per information shown to Advertising and marketing Dive. The taste is in collaboration with upcoming film “SpongeBob Squarepants: Look For SquarePants.”

Pineapple Paradise Flavor Launch

Olipop is also bringing the hunt for its canisters to the real world, encouraging customers to locate all 5 physical can layouts for the limited-edition taste and send their entries on a microsite beginning Sept. 2 to retrieve points that convert to prizes including limited-edition merchandise and a small refrigerator. Pineapple Heaven is called having a pleasant and citrusy taste with pineapple and mandarin notes. The product, which showcases graphical expressions from the SpongeBob franchise on all five can designs, is available at major merchants across the country.

The better-for-you soda brand is also motivating consumers to gather all 5 physical variations of the canister and submit proof online to win special rewards. Olipop’s most current pop-culture play is developed to expand loyalty with more youthful guys, per launch details.

Roblox Integration for Gamers

The option to activate on Roblox can aid Olipop broaden its reach. Marketing professionals including McDonald’s, Chipotle and The General have lately released pc gaming activations on platforms like Minecraft, Roblox and Fortnite.

From Aug. 8 at 3 p.m. ET through Aug. 17, customers that play the SpongeBob Tower Protection game on Roblox will have the ability to accumulate Olipop’s Pineapple Heaven flavor as an in-game product to help level up their units. The reward is implied to represent the brand’s commitment in the real world to supporting digestive tract wellness via better-for-you ingredients. In addition, 5,000 gamers will certainly receive a code for a free 4-pack of Pineapple Paradise.

In-Game Rewards & Missions

Olipop is paying homage to SpongeBob– that famously resides in a pineapple under the sea– for its most recent flavor, an action meant to aid the soft drink brand name get in touch with boys. The choice to trigger on Roblox could aid the brand name achieve its goal, with males composing the majority of the system’s users globally. The announcement arrives in advance of the release of “SpongeBob SquarePants: Search For SquarePants” on Dec. 19.

Targeting Younger Male Consumers

Beginning Aug. 8, consumers within the existing SpongeBob Tower Protection video game will certainly be able to accumulate canisters of Pineapple Heaven as an in-game benefit. Gamers can also finish missions, unlock five various can layouts and get a code free of cost product.

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Olipop is paying tribute to SpongeBob– that notoriously lives in a pineapple under the sea– for its most recent flavor, an action suggested to aid the soft drink brand link with young males. From Aug. 8 at 3 p.m. ET through Aug. 17, consumers who play the SpongeBob Tower Defense game on Roblox will be able to accumulate Olipop’s Pineapple Paradise taste as an in-game item to help level up their units. Olipop is additionally bringing the search for its canisters to the genuine world, encouraging customers to locate all 5 physical can styles for the limited-edition flavor and submit their entries on a microsite starting Sept. 2 to redeem points that equate to prizes including limited-edition product and a mini fridge. Pineapple Heaven is defined as having a citrusy and pleasant taste with pineapple and mandarin notes.