The Body Shop Returns to US After UK Restructuring

The Body Shop returns to the US market after restructuring under Auréa Group following UK management and US bankruptcy filing. Focus on ethical, cruelty-free beauty and online sales.

The U.K parent had actually entered the management process previously that year after exploring tactical alternatives. Elegance empire Natura & Co. in 2017 acquired The Body Store from L’Oréal, but failed to capitalize on the financial investment regardless of a climbing interest in the green and cruelty-free marketing strategy The Body Shop required to its goods.

US Expansion Strategy

“The return of The Body Shop to the united state marks a pivotal moment in our global expansion technique,” The Body Shop Executive Chairman and Chief Executive Officer Mike Jataniasaid in a statement. “By combining a durable shopping existence with a leading market offering, we are satisfying customers where they are while providing on our assurance of ethical, high-grade items. This launch will certainly allow us to reconstruct links with dedicated united state customers and drive lasting, lasting development for our business.”

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Return to Purpose-Led Beauty

Reemphasizing The Body Store’s “purpose-led elegance, cruelty-free” objective is a core aspect of its return to the U.S. Deciding on to do so especially through shopping is suggested to help it engage with a large target market and make itself more accessible.

With the Auréa Team, The Body Shop represents among its earliest companies– having actually been started in 1976 in Brighton, England– and becomes part of a portfolio of younger elegance brand names consisting of Herbivore Botanicals and DCYPHER.

Auréa Group Acquisition

The Body Shop was purchased by a consortium of financiers led by Auréa Group in 2024 out of U.K. management, which is a process comparable to insolvency in the united state. The Body Store’s united state arm had actually individually filed for Chapter 7 liquidation in March 2024, claiming in court that it was provided no notice of the U.K. filing and said its U.K.-based parent firm took all its cash money.