Mars Halloween Candy Campaigns: Skittles, M&M’s, Twix

Mars launches Halloween campaigns for Skittles (comedy), M&M's (rescue squad with Snooki), and Twix (Hallowmas). Short-form content, candy refills, and holiday mashups engage consumers across networks.

Skittles’ Comedic Approach

Skittles is making use of short-form material in the type of a comedy. The advertisements comply with the antics of a male and his ghost roomie, with Skittles playing a key role in the plot. The project will air across multiple networks, consisting of TV, social and digital. Furthermore, there will be a podcast assimilation with “Not Gon na Lie with Kylie Kelce.”

M&M’s Halloween Rescue Squad Returns

Mars is revitalizing the M&M’s Halloween Rescue Squad for the third year. As part of the program, consumers in Gopuff shipment areas will certainly be able to request a candy refill starting at 5 p.m. ET on Oct. 31. This year, the brand name partnered with Nicole “Snooki” Polizzi of “Jacket Shore” popularity to boost the amount of sweet used, in addition to complimentary Reward & Greet sets. The packages are filled with well-known product, such as a dish and T-shirt.

Twix Celebrates Hallowmas

Twix meanwhile is integrating 2 significant candy vacations to develop Hallowmas, a celebration of both Halloween and Christmas, which connects back to the brand’s positioning of being both a cookie and candy. In addition to limited-edition drops and a social-media based giveaway, the brand will hold an event at the Grotto pop-up in Brooklyn from Oct. 31 to Nov. 1. The pop-up will blend elements of both holidays, such as remixed carols and Zombie Claus.

M&M’s Themed Campaign

M&M’s additionally released a Halloween-themed campaign, according to information shared with Marketing Dive. In a spot for the project, a group of trick-or-treaters kidnap the spokescandies after they run out of sweet to give out. It is indicated that they will certainly consume the sentient sweets as revenge for the vacant dish, which ties back right into the idea of the rescue squad.

Mars is getting ready for Halloween with a variety of advertising campaigns and activations throughout numerous brands, including M&M’s, Skittles and Twix. The marketer is banking on a short-form comedy, candy deliveries and podcasts to get to customers across several networks.

Twix meanwhile is integrating 2 significant sweet vacations to develop Hallowmas, a celebration of both Halloween and Xmas, which links back to the brand’s positioning of being both a cookie and candy.

As component of the program, consumers in Gopuff distribution zones will certainly be able to request a sweet refill beginning at 5 p.m. ET on Oct. 31. In a spot for the project, a team of trick-or-treaters kidnap the spokescandies after they run out of sweet to offer out. It is implied that they will consume the sentient sweets as vengeance for the empty dish, which links back into the idea of the rescue squad.

Informa PLC’s licensed office is 5 Howick Location, London SW1P 1WG. TechTarget, Inc.’s registered office is 275 Grove St. Newton, MA 02466.