Micro-Series & Social Video: Transforming Entertainment Consumption

Designer-driven content, especially micro-series, is reshaping entertainment. Millennials & Gen Z favor vertical video, driving a shift from traditional TV marketing to social video integration. AVOD adoption is also rising.

” Welcoming designers in conventional media isn’t simply a passing pattern, it’s really a significant critical vital. Target markets, especially younger target markets, are spending even more time with designer driven web content which shift is basically transforming how individuals discover, engage and worth amusement,” stated Journal.

The Rise of Micro-Series

Almost half, 45%, of study participants were familiar with this kind of content and 45% of millennials and Gen Zers are viewing much more micro-series than they did a year back. Forty-three percent of millennials and 42% of Gen Z survey participants stated they favor the vertical video format used in micro-series.

Deloitte’s “Digital Media Trends, drop 2025 edition” record includes information from 3,584 customers gathered by means of an online survey fielded in the second quarter of 2025. The study was carried out by an independent firm and outcomes were weighted against census information.

Deloitte’s Digital Media Trends

Eventually, the video clip landscape will proceed to piece. Whether consumers select to invest their time on AVOD, SVOD, linear TV or social media video, the traditional TV-based advertising and marketing version is no much longer practical.

“When checking out buying media, marketing experts ought to move away from just siloed television or electronic media plans,” claimed Ledger. “They need to treat social video clip and short-form material as a core display and integrate with their streaming and broadcast acquires.”

Social Video as Core Strategy

Micro-series, or micro-dramas, have boosted in popularity among social-media minded customers. These serialized short-form video clips are typically a min long and are vertical, the alignment of many social media apps.

The interpretation of television continues to progress as consumer actions modifications. What is taken into consideration TV has actually relocated beyond cord or streaming shows and has actually sneaked into brief kind and social content too. 41% of customers claim seeing both social media video clips and streaming solutions count as “viewing Television,” according to data from Deloitte. While this shift can develop issues for marketing professionals, it additionally has the potential to minimize the fragmentation frustration.

Over a third, 35%, of consumers invest more time watching video on social media than streaming services, with that number enhancing for more youthful age groups. When looking at millennials, that number jumped to 44% and rose to 58% among Gen Z customers.

“Projects are no more simply direct, just digital or a mix of the two. It’s reached include social,” claimed Danny Journal, major and telecom, media and enjoyment leader for getting in touch with services at Deloitte Consulting.

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AVOD Popularity Increase

Of SVOD customers, 66% have at the very least one AVOD service, up from 54% in the springtime of 2025. AVOD has actually shown to be more preferred with older subscribers, with 70% of millennials, 74% of Gen X and 71% of boomers having at the very least one subscription.

41% of consumers state watching both social media video clips and streaming services count as “enjoying TV,” according to data from Deloitte. When looking at millennials, that number jumped to 44% and climbed to 58% among Gen Z customers. Nearly half, 45%, of study participants were acquainted with this type of material and 45% of millennials and Gen Zers are enjoying extra micro-series than they did a year back. Of SVOD clients, 66% have at least one AVOD solution, up from 54% in the springtime of 2025. AVOD has actually shown to be much more popular with older clients, with 70% of millennials, 74% of Gen X and 71% of boomers having at least one registration.