Zootopia 2: Disney & Snapchat AR Campaign

Disney and Snapchat team up for a multichannel AR campaign promoting "Zootopia 2," featuring OOH activations, AR lenses, and a Sponsored Break, aiming to bring the Zootopia world to life.

Trick to the “Zootopia 2” campaign are both electronic and OOH components that include film personalities consisting of Judy Hopps, Nick Wilde and Clawhauser and effort to bring the animated Zootopia city to life. OOH activations will cover prominent Los Angeles places including The Grove and The Americana and will utilize Break’s AR capacities. Additionally, when customers see “Zootopia 2,” which is being launched Nov. 26, they will see an on-screen cameo of Snapchat reimagined as “Snapcat,” when Clawhauser takes a selfie with an AR Lens throughout a show.

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Snapchat individuals can additionally open 7 various augmented truth lenses motivated by the movie’s personalities via a top quality AR Bar. “Zootopia 2” will certainly also consist of an on-screen cameo of Snapchat reimagined as “Snapcat.”.

Disney & Snapchat Team Up for Zootopia 2

Disney and Snapchat have actually teamed for a multichannel project that advertises the upcoming launch of “Zootopia 2,” per information shared with Advertising Dive. The campaign likewise represents an extension of Break’s “Say it in a Break” brand name campaign.

Trick to the “Zootopia 2” project are both digital and OOH elements that include film characters including Judy Hopps, Nick Wilde and Clawhauser and effort to bring the animated Zootopia city to life. OOH activations will certainly extend prominent Los Angeles places including The Grove and The Americana and will certainly take advantage of Break’s AR capacities. Additionally, when customers see “Zootopia 2,” which is being released Nov. 26, they will certainly see an on-screen cameo of Snapchat reimagined as “Snapcat,” when Clawhauser takes a selfie with an AR Lens during a concert.

Snapchat’s Impact on Movie Ticket Sales

Notably, Snapchat projects promoting new motion picture releases drove a step-by-step 79% lift in average ticket sale conversions, according to a current research study from Snap and Samba TV. The platform’s specific success with movies comes from its capability to “expand stories much past the screen,” said Laurel Duquette, Snap’s head of media and home entertainment, in a statement.

Bringing Zootopia to Life on Snapchat

The campaign is indicated to bring the globe of Zootopia to life both on and off the Snapchat app. Consisted of in the effort are out-of-home activations across Los Angeles in addition to a Sponsored Break that will certainly include personalities from the flick.

The project additionally leverages Snapchat’s Sponsored Break service, featuring a brief video clip of the movie’s personalities utilizing their phones to take selfies for a “team check-in” with each various other and with human beings intending to see the film. The Sponsored Snap will certainly be provided to Snapchat users in the united state Consumers can also utilize 7 AR lenses influenced by the movie using a well-known AR bar running in Snapchat’s Lens slide carousel from Nov. 24-27.