Wrangler and Staud release fall collaboration

In its Q2 incomes, released in August, Kontoor reported a total 1% revenue decline, while its Wrangler brand name revenue was up 1%, with DTC expanding 10% and wholesale declining 1%. International profits was up 7%, and U.S. revenue for the brand was flat.

New for autumn is a reversible cotton sherpa-lined version of the Most significant Jean Jacket, plus three brand-new jeans jean cuts, with pieces readily available in seasonal tones of green, brown and lotion, in addition to conventional indigo tones.

Products from the loss 2023 and spring 2024 models of the cooperation are still available online since press time. The brand names have actually not introduced prepare for a future release, according to a Wrangler agent.

As part of the partnership, Staud will certainly organize styling events at 5 Nordstrom areas in Nashville, Tennessee; Los Angeles; New York; Houston; and Scottsdale, Arizona. At the events, consumers can obtain fashion suggestions and join interactive style experiences, per the launch.

In addition, the Kontoor-owned brand name simply released a new advertising campaign. Labelled “Good Mornings Produce Better Days,” the Western-influenced advertisements run on streaming video clip, social media, sound and TV platforms, and the project is the brand name’s very first international advertisement press because 2021.

The nine-piece decline is the third time the brand names have partnered, and the pill features styles influenced by Staud’s Loss 2024 collection, per journalism launch. Pieces are offered online with Staud and Wrangler, and in Staud stores and pick Nordstrom areas. Costs for the collection range from $165 to $395.