Universal Ads: Bridging E-commerce & TV Advertising
Universal Ads simplifies TV advertising for e-commerce, partnering to offer AI-powered creative tools and incrementality-based measurement, attracting new advertisers to premium video.
Gildan Q1 Sales Impacted by Under Armour Deal, US Cotton Advantage
Gildan Q1 sales fell 38% due to the Under Armour sock licensing agreement ending. CEO Glenn Chamandy highlights Gildan's US cotton use and sustainable strategy as advantages. US sales represent 89% of sales.
Generative AI & Social Shopping: Acceptance, Trends & Hesitancy
Study reveals mixed acceptance of generative AI & social shopping. Younger shoppers embrace social media platforms like TikTok, while concerns exist around data privacy and AI analysis. Brands need transparency.
Sephora’s Skincare Campaign: Navigating Beauty Routines
Sephora launches a campaign addressing the complexities of skincare routines and online product overload. The "Skin Consumed" project, featuring relatable scenarios, aims to connect with consumers in the expanding skincare market.
Walmart’s Grocery Dominance & E-commerce Growth
Walmart boosts grocery sales & e-commerce, reaching $79B in 2025. Sam's Club sees growth. General merchandise dips, but health & wellness soars. Walmart leads grocery market share over Kroger & Costco.