E.l.f. and MAC executives highlight how inclusivity drives sales and brand value. Focus on community, internal diversity, and authentic representation for growth and market share gains. DEI needs everyone in charge.
Lowe's acquires FBM & Building Building Products to expand its Pro market reach, product selection, and capitalize on the expected housing recovery, aiming for sustainable sales and investor value.
Bed Bath & Beyond explores tokenization via tZero for franchise owners. Robinhood execs see tokenization growing. The company focuses on digital assets and property-light retail.
Brands increase expectations for creator AORs as influencer marketing grows to $13.7B by 2027. Performance, standardization, and strategic alignment are now key for brands and creator agencies.
CeraVe partners with the NBA, becoming its official skincare and haircare brand. This collaboration includes digital activations, gaming integrations (NBA 2K), and a focus on 'medutainment' with social media engagement.
Dr. Jane Goodall's legacy of conservation, animal empathy, and environmental advocacy. Her work with chimpanzees revolutionized science, promoting sustainability and inspiring future generations through Roots & Shoots.
Jack in the Box launches an AI-driven adventure game within its app, offering increasing rewards and entries to win prizes. This merges food, deals, and gaming for an engaging digital experience.
TikTok's rise as a viral platform places it at the center of geopolitical negotiations. China's influence operations, US takeover proposals, and content control concerns highlight social media's growing political significance.
Meta introduces Business AI for small businesses, AI-powered ad enhancements, & tools for creator partnerships. Aiming to simplify AI use & boost ad performance on Facebook & Instagram. Includes AI-generated music & try-on features.
UK startup Fevvers introduces plant-based feathers, a cruelty-free alternative to traditional plumes. Debuting with Stella McCartney at Paris Fashion Week, Fevvers targets ethical fashion and scalable production. Plant based innovation!
Leaders from Olaplex, Patagonia & HSBC discuss leadership, risk-taking, transparency, and innovation in the fashion & beauty industries. Discover key insights from Vogue Business 100 Trendsetters.
Explore key advertising & marketing conferences in 2025 & 2026. Events cover digital marketing, programmatic media, brand strategies, and emerging trends like AI and CTV. Networking opportunities abound!
Belgian designer Julie Kegels navigates fashion challenges, from production to DTC, after her Paris debut. Her brand gains traction with celebrity endorsements and a focus on change & movement.
Brands build communities through events, experiences, and online engagement. Focus on consumer desires, meaningful experiences, and innovative strategies beyond traditional influencer marketing to foster lasting connections.
Dario Vitale's Versace debut honors the brand's heritage while injecting a fresh perspective. The collection blends luxury with daring aesthetics, marking a significant moment after Versace's acquisition by Prada Group.
Michaels expands with Knit & Sew and Party Stores, capitalizing on Joann's and Party City's challenges. More products, lower prices, and expanded online options aim to boost creativity and celebration.
Netflix partners with AB InBev for global multiyear collaborations, including co-branded marketing, live events (NFL, World Cup), and digital promotions, leveraging popular titles and boosting ad revenue.
