US-EU Trade Tensions: Tariffs, Negotiations & Countermeasures
Trump criticizes EU trade deficit, delays tariffs. EU prepares countermeasures but pauses to allow negotiations. Focus on tariffs, trade talks, and potential retaliatory actions.
Poppi’s Gen Z Marketing: PepsiCo, Fortnite, & Influencers
Poppi, acquired by PepsiCo, targets Gen Z/millennials with viral TikTok campaigns, influencer collabs, & Fortnite mini-games. Alpine Blast launched after Super Bowl ad controversy. Focus: gaming & community.
Walmart Connect Restructuring: Job Cuts & New Focus
Walmart Connect is restructuring, cutting jobs while seeking efficiency and growth. Changes follow a 31% growth in fiscal Q1 2026 and the Vizio acquisition. New roles aligned with development program are opening.
Early Summer Style Shows: Milan Men’s Collections Spring 2026
Milan Fashion Week unveils its men's collections schedule for Spring 2026. Gucci, Fendi adjust, while new designers debut. Key shows at Pitti Uomo, Paris close the season. Men's fashion focus shifts to September.
Urban Outfitters’ “UO Haul”: Experiential Marketing for Gen Z
Urban Outfitters launches "UO Haul," an experiential marketing campaign targeting Gen Z with scavenger hunts, pop-ups, and collaborations, aiming to boost sales and engagement. Focus: back-to-school.
Oscar Mayer’s Wienie 500: Hot Dog Race!
Oscar Mayer's Wienie 500 features a competitive race with six hot-dog-shaped vehicles. It's a collaboration with Indianapolis Motor Speedway and DraftKings, streamed on Fox Sports. Celebrating summer with friendly competition!
Target’s Challenges: Sales Drop, DEI Backlash, Executive Changes
Target faces sales decline due to tariff pressures and DEI backlash. Executive changes and restructuring are underway. Focus on improving customer experience is crucial. Sales drop 3.1% year over year.
Target’s Private Label Focus: $15B Sales Goal by 2030
Target boosts private label focus aiming for $15B sales by 2030. Introduces 10,000+ new items. Target Circle 360 offers no-markup same-day delivery from 100+ retailers via Shipt, creating a digital mall experience.
Old Navy & Disney Collab: Americana-Inspired Collection
Old Navy launches a Disney collaboration featuring Mickey Mouse & friends on Americana-inspired apparel, including flag tees & jean jackets. This marks the first branded IP on Old Navy's signature flag T-shirt and a collaboration between Old Navy and Disney.
Roblox: Selling Physical Goods to Gen Z in the Metaverse
Roblox allows brands to sell physical items directly to Gen Z via Shopify integration, connecting virtual and real-world shopping experiences, with digital perks attached. Fenty Beauty is leading the way.
Richemont Sales Rise, Jewelry Shines, Watches Lag
Richemont's sales increased 4% to EUR21.4B, driven by strong jewelry sales offsetting a decline in watches. Price hikes will be moderate. Asia-Pacific decreased 7%, but Japan, the Americas, the Middle East and Europe led growth.
Vogue Business Talent Competition 2025: Official Rules & Details
Enter the Vogue Business Talent Competition 2025 for a chance to win a mentorship and internship. UK residents 18+ eligible. See official rules and details for entry requirements and deadlines.
Luxury Concierge: High-End Shopping & Delivery
Luxury brands focus on time-saving concierge services, like Wheely, for high-net-worth clients who value convenience over in-store experiences. Personal shoppers & fast delivery are key.
Ideal Individual Profiles (IPPs): Precision Targeting & Privacy
Ideal Individual Profiles (IPPs) combine company & consumer data for precise, privacy-compliant targeting. Unlock better insights, personalization, and outcomes across B2B & B2C with robust IPP data strategies.
Retail News: Cupcakes, Reebok, Boot Barn, Tariffs, and More!
Retail updates: Walmart's cupcake deal, Reebok's basketball revamp with Jide Osifeso, Boot Barn's new president John Hazen, tariff impacts on Yeti & Mattel, Hudson's Bay's situation and more.
Purple Explores Strategic Options Amid Tariff Concerns
Purple is evaluating strategic options, including a potential sale or merger, amidst economic uncertainty and tariff-related disruptions. CEO Rob DeMartini emphasizes limited product exposure to tariffs.
Tapestry’s Strong Q3: Coach Leads Growth, Outperforms Expectations
Tapestry's Q3 2025 earnings surged, driven by Coach's impressive 15% growth. Revenue rose 8% to $1.6B, exceeding expectations. Outlook raised for fiscal 2025, forecasting 4% growth.