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  • CoComelon’s ‘Can Help’ Campaign: Supporting Parents

    CoComelon’s ‘Can Help’ Campaign: Supporting Parents

    CoComelon launches 'CoComelon Can Help,' its first marketing campaign supporting parents navigating developmental stages. Features songs, social media, and community support. Addresses stress and provides resources.


    Trump Tariffs & Ad Spend: Marketing in Limbo?

    Trump Tariffs & Ad Spend: Marketing in Limbo?

    Trump's tariff policies create uncertainty. Declining ad spend indicates recession risks. Marketers shift to performance marketing amidst global trade war concerns. Focus on efficiency, e-commerce and retail media.


    Lowe’s Acquires Artisan Design Group: Expanding Pro Services

    Lowe’s Acquires Artisan Design Group: Expanding Pro Services

    Lowe's is acquiring Artisan Design Group for $1.3B to boost its pro services and expand its market by $50B. This acquisition enhances Lowe's strategy to capture professional spending and construction growth.


    LVMH: Luxury Market Slowdown & US Tariffs Impact

    LVMH: Luxury Market Slowdown & US Tariffs Impact

    LVMH faces a luxury market slowdown and potential US tariffs. Q1 2025 sales miss expectations. Focus on managing expenses and adapting to economic uncertainty. Strong performance in fashion & leather goods.


    What’s happening with the Prada-Versace deal?

    What’s happening with the Prada-Versace deal?

    “The 90-day delay may be helpful as it sends a signal that President Trump may not want globally high tariffs in the long run but, rather, is playing a game of negotiation,” says Neil Saunders, managing director at Globaldata.


    Kit Kat protects downtime in a chaotic world with Break Brothers

    Kit Kat protects downtime in a chaotic world with Break Brothers

    The besuited, bouncer-like group, outfitted to mirror the four fingers of chocolate-coated wafer that make up a Kit Kat bar, ensure people are able to take a break in a world where unwinding feels increasingly difficult, including due to taxing work environments.


    India’s luxury retail trailblazer Darshan Mehta passes away at 63

    India’s luxury retail trailblazer Darshan Mehta passes away at 63

    Before joining Ambani-owned Reliance in 2007, Mehta was president of Arvind Brands Limited, a company known for its homegrown premium labels and as the retail partner for Tommy Hilfiger India.


    The immediate impact of Trump’s tariffs on fashion

    The immediate impact of Trump’s tariffs on fashion

    “When we consider the luxury and fashion markets outside of the US, it’s worth noting that protectionism was already on the rise, and it’s only likely to increase in the short to medium term on the back of the new trade deals and tariffs,” says Roberts, referring to limiting imports in order to boost domestic industries.


    New US tariffs throw fashion’s supply chain into turmoil

    New US tariffs throw fashion’s supply chain into turmoil

    Bangladesh has some capacity to absorb the overflow from shifting supply chains, but persistent concerns around labour conditions, safety and political unrest make it a less attractive alternative, according to Vincent Quan, associate professor at the Fashion Institute of Technology (FIT).


    NRF expects ‘slower trajectory for consumer spending’ in 2025 as tariffs fuel uncertainty, inflation fears

    NRF expects ‘slower trajectory for consumer spending’ in 2025 as tariffs fuel uncertainty, inflation fears

    Sarah Wells, founder and CEO of a company selling bags and apparel for new mothers, said during the event that the uncertainty spurred by tariffs represents “the biggest challenge that my small business faces this year.”


    Why Olaplex is leading with emotion for its latest refresh, campaign

    Why Olaplex is leading with emotion for its latest refresh, campaign

    The full campaign, which includes out-of-home (OOH) ads and a pop-up experience, was crafted with emotion in mind, marking a departure from the premium brand’s previous strategy.


    Amplify campaign reach and avoid the retail media tax with on-the-go video advertising

    Amplify campaign reach and avoid the retail media tax with on-the-go video advertising

    “On-the-go media is a dynamic, full sight, sound and motion video advertising format designed to engage consumers during key moments in their daily routines,” explained Kristina Lutz, EVP of marketing for GSTV.