The Vogue Business Beauty Trend Tracker
Vogue Business brings you weekly exclusive data from Spate tracking historic growth across brands, trends and ingredients.
How generational differences will drive gifting this holiday season
Unwrapping This Season’s Shopper Spending Plans.” Based on a survey of 4,000 adult consumers in the U.S. and UK (equally split), conducted in partnership with Arlington Research, the report highlights some clear indicators of a robust fourth quarter for retailers.
‘Dancing a fine line’: Victoria’s Secret’s runway return straddles fantasy and reality
We’re in the midst of a backwards shift, agrees Jeanie Annan-Lewin, consultant and creative director of Perfect Magazine, who recently wrote about fashion’s return to size zero in an article for Elle titled ‘My body has gone out of style’.
Top takeaways from Advertising Week 2024 marketers need to know
Brands including Diageo and Moët Hennessy shared how they've been utilizing this year's shiniest object, artificial intelligence, while Home Depot and United Airlines dove deep into how they've stood up and bolstered media networks — a space that continues to attract advertiser attention and investment.
Can Topshop really be revived?
Asos purchased Topshop in February 2021 when there was strong growth in online retail and a shift towards more casual categories, which prompted lower returns rates and a spike in profits, says Deutsche Bank’s Cochrane.
Lorenzo Serafini named creative director of Alberta Ferretti
Prior to Aeffe Group, Serafini worked at Roberto Cavalli and Blumarine and was creative director of ready-to-wear at Dolce and Gabbana.
NRF expects holiday sales to rise as much as 3.5%, reaching at least $980B
The NRF acknowledged that, especially in a year with a short season — there are just 26 days between Black Friday and Christmas Eve, Shay said — there is a push to start holiday marketing early and that some shopping has begun outside of the group’s November to December calculations.
LVMH continues to be hit by luxury sector challenges
“In an uncertain economic and geopolitical environment, the Group remains confident and will maintain a strategy focused on continuously enhancing the desirability of its brands, drawing on the authenticity and quality of its products, excellence in distribution and agile organization,” the company said.
How 5 brands use relationship marketing to create loyal customers
Earning rewards in the form of loyalty points, discounts, or freebies for completing tasks or challenges creates memorable experiences and higher levels of customer engagement.
Disney, Hershey execs share how holiday marketing campaigns are evolving
When you reverse the equation and not just focus on a single number of ROI — don’t get me wrong, it’s super important — but when you change the narrative internally and talk to your leadership and walk them through this, it didn’t make sense to look at the cost of what a Halloween integration will look like because of the impact and the synergy it creates for our business.
How to make delivery so fast it will scare your customers
Starting now, consumers are on the hunt for scary centerpieces to add a touch of eerie elegance, terrifying animatronics to spook trick-or-treaters, and ghoulishly frightening costumes for social gatherings.
Todd Snyder’s Black Label Collection launches
His brand was acquired by American Eagle Outfitters in 2015 as part of its acquisition of Tailgate Clothing Company, which owned Todd Snyder New York.