Beauty retailers like Ulta & Sephora are targeting FSA/HSA funds by highlighting eligible beauty & wellness items. Education is key to unlocking billions in potential spending. Sunscreen, acne treatments & more qualify.
Court rules against Google in ad tech antitrust case, citing monopoly power in publisher tools and ad exchanges. Google plans appeal. Implications for the advertising industry are significant.
AI is reshaping e-commerce product search. Clear product details, images, and reviews are key to building customer trust and preventing search abandonment. Detailed words usage is trending.
CoComelon launches 'CoComelon Can Help,' its first marketing campaign supporting parents navigating developmental stages. Features songs, social media, and community support. Addresses stress and provides resources.
Trump's tariff policies create uncertainty. Declining ad spend indicates recession risks. Marketers shift to performance marketing amidst global trade war concerns. Focus on efficiency, e-commerce and retail media.
Lowe's is acquiring Artisan Design Group for $1.3B to boost its pro services and expand its market by $50B. This acquisition enhances Lowe's strategy to capture professional spending and construction growth.
LVMH faces a luxury market slowdown and potential US tariffs. Q1 2025 sales miss expectations. Focus on managing expenses and adapting to economic uncertainty. Strong performance in fashion & leather goods.
âThe 90-day delay may be helpful as it sends a signal that President Trump may not want globally high tariffs in the long run but, rather, is playing a game of negotiation,â says Neil Saunders, managing director at Globaldata.
The besuited, bouncer-like group, outfitted to mirror the four fingers of chocolate-coated wafer that make up a Kit Kat bar, ensure people are able to take a break in a world where unwinding feels increasingly difficult, including due to taxing work environments.
Before joining Ambani-owned Reliance in 2007, Mehta was president of Arvind Brands Limited, a company known for its homegrown premium labels and as the retail partner for Tommy Hilfiger India.
âWhen we consider the luxury and fashion markets outside of the US, itâs worth noting that protectionism was already on the rise, and itâs only likely to increase in the short to medium term on the back of the new trade deals and tariffs,â says Roberts, referring to limiting imports in order to boost domestic industries.
Bangladesh has some capacity to absorb the overflow from shifting supply chains, but persistent concerns around labour conditions, safety and political unrest make it a less attractive alternative, according to Vincent Quan, associate professor at the Fashion Institute of Technology (FIT).
Sarah Wells, founder and CEO of a company selling bags and apparel for new mothers, said during the event that the uncertainty spurred by tariffs represents âthe biggest challenge that my small business faces this year.â
The full campaign, which includes out-of-home (OOH) ads and a pop-up experience, was crafted with emotion in mind, marking a departure from the premium brandâs previous strategy.
âOn-the-go media is a dynamic, full sight, sound and motion video advertising format designed to engage consumers during key moments in their daily routines,â explained Kristina Lutz, EVP of marketing for GSTV.
Observers this week might have been tempted to add California Pizza Kitchen (CPK) to that list when the casual dining chain relaunched its Instagram with images and videos full of metallic graphics, models in hoodies, noisy electronic beats and taglines including âFresh.
To that end, Gap has been working to insert itself back into the cultural conversation in recent years, including through several dance-focused ads with the likes of Troye Sivan and Parker Posey.
