Brands increase expectations for creator AORs as influencer marketing grows to $13.7B by 2027. Performance, standardization, and strategic alignment are now key for brands and creator agencies.
Explore key advertising & marketing conferences in 2025 & 2026. Events cover digital marketing, programmatic media, brand strategies, and emerging trends like AI and CTV. Networking opportunities abound!
Velveeta launches 'Drip,' a culture-focused campaign with Cardi B, moving beyond 'La Dolce Velveeta' to connect with consumers. Kraft Heinz explores grocery spin-off amid changing consumer tastes. The campaign promotes consumer awareness.
