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    Influencer Marketing: Brands Raise Expectations for Creator AORs

    Influencer Marketing: Brands Raise Expectations for Creator AORs

    Brands increase expectations for creator AORs as influencer marketing grows to $13.7B by 2027. Performance, standardization, and strategic alignment are now key for brands and creator agencies.


    Top Advertising & Marketing Conferences: 2025 & 2026

    Top Advertising & Marketing Conferences: 2025 & 2026

    Explore key advertising & marketing conferences in 2025 & 2026. Events cover digital marketing, programmatic media, brand strategies, and emerging trends like AI and CTV. Networking opportunities abound!


    Velveeta’s ‘Drip’ Campaign with Cardi B: Culture-First Marketing

    Velveeta’s ‘Drip’ Campaign with Cardi B: Culture-First Marketing

    Velveeta launches 'Drip,' a culture-focused campaign with Cardi B, moving beyond 'La Dolce Velveeta' to connect with consumers. Kraft Heinz explores grocery spin-off amid changing consumer tastes. The campaign promotes consumer awareness.