Unlock in-store sales potential! Vestcom's guide reveals how strategic messaging, QR codes, and digital connections influence shoppers & boost ROI at the point of purchase. In-store best practices revealed!
Kraft Mac & Cheese launches "Finest Thing Ever" campaign to boost cultural relevance and brand love amid competition. It emphasizes taste, convenience, and value, targeting diverse consumers.
Bathroom & Body Functions reports Q3 earnings down 1% to $1.6B, net income fell 27%. Lowered outlook. Partnering with Amazon as part of a "customer first" strategy to boost sales.
Brands increase expectations for creator AORs as influencer marketing grows to $13.7B by 2027. Performance, standardization, and strategic alignment are now key for brands and creator agencies.
Explore key advertising & marketing conferences in 2025 & 2026. Events cover digital marketing, programmatic media, brand strategies, and emerging trends like AI and CTV. Networking opportunities abound!
Velveeta launches 'Drip,' a culture-focused campaign with Cardi B, moving beyond 'La Dolce Velveeta' to connect with consumers. Kraft Heinz explores grocery spin-off amid changing consumer tastes. The campaign promotes consumer awareness.
